New Blog Monetization: Should You Put Ads On Your New Blog?

Steven9 responsesBlogging
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I’ve talked before about my opinion on having ads on your blog right from the launch.

In the past, I didn’t think it was a very good idea because you didn’t really know your audience yet.

In fact, you don’t even have an audience on the day you launch your blog.

I’ve recently heard three compelling arguments to the contrary, though, so I thought I’d show you the other side of the story.

A little money is better than no money at all

One of my arguments against placing ads on a new blog is that you don’t know who your audience is or what they’ll be looking for so you really won’t be making much money – if any.

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But even a little money is better than no money at all.

If you’re making $1 a day, that’s $365 over a year and if someone were to offer me $365 right now, I’d take it.

A little money may be just the kick in the pants you need

Plus, there’s excitement to be factored in.

The sooner you make that first dollar the more focused you become about building a business.

If it takes too long to make that first buck a lot of would-be bloggers get frustrated and quit.

Don’t change horses in the middle of the stream

If you’ve built up a large, steady flow of traffic without any ads on your blog they might not appreciate the change.

Let’s face it, you and I both know that everyone is trying to make money with their blog.

But a lot of your readers don’t have a clue about the blogosphere and they think blogging is just your hobby, you’re giving away all of this free information out of the kindness of your heart.

Not all of your readers will get angry when they see those ads appear in your sidebars, but it may have a significant impact on your traffic.

It may even be drastic.

I’ve seen some nasty comments appear when a blogger first monetizes his site.

Here at Dukeo I only recently added the ads you see but I forewarned my readers that they were coming.

I think that forewarning helped stave off an uprising because I’ve seen no significant decrease in traffic.

Maybe it’s because I provide such high-quality content and they’re willing to make allowances?

You might have to redesign your blog

It’s always easier to paint and redecorate a room before you add all the furnishings and decorative items.

If you wait to place ads on your blog you’re likely going to have some redesign work to do.

You’ll have to move things around in your sidebars, for sure.

And if you place ad blocks within your content like I’ve done here it’s going to move your text over and make things look a lot different.

I typically format my articles so paragraphs wrap neatly around images and sub-headings don’t take up two or three lines.

But once I added in that ad block everything moved around.

Sometimes it’s not a pretty sight.

Should new blogs have ads?

I’m still on the side of waiting until you’ve developed an audience and you can identify their needs.

But hey, if making that first dollar is what keeps you in the game, then go for it.

Now that you know both sides of the story you’ll know what to watch for.

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  1. Danielle

    Thanks for this. I think new blogs should have advertising….because I’m a new blogger! Haha. Seriously, though, I wanted ads there to maybe start a hands-off small stream of a few cents here and there, but I also thought having ads might make my site look a little more official, more like a “real web site” as opposed to “just a personal blog”. Do you think that’s a correct assumption?

    1. I don’t think Ads make your website look more “official”. At the time of writing this comment, Dukeo doesn’t have any ads on it… Does it makes it any less valuable? ;)

  2. Glen

    I have a free WordPress blog, except for the custom domain name. In order to run ads, will I not need to go to self-hosted WordPress? I’m interested in having the option, at least.

    Thanks for your help- I love your site.

    1. As far as I know, using any kind of advertising on a free blog is forbidden.

  3. I’d wait until you’re doing 150-200 unique visitors a day if you’re a brand new site with little or no presence online.

    If you have other sites, and can get people to the new site quickly you could probably get away with Ads from day one.

    1. Steven, do you have any data to back up this 150-200 visitors’ number or is it just from the top of your head?

  4. Ann

    Little is better than nothing. I prefer to put ads from initial.

  5. Shindig

    Ya, its better to keep ads, when beginner he will start with Blogger and to shift to WordPress, so they need Money. So ads are best to keep

    1. Thanks for your comment Shindig

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