Multiple Blogs: How Many Blogs Should You Focus On?
I’ve had as many as three dozen blogs at one time and let me tell you, it’s not easy. Which blogs do you focus on – the blogs making the big bucks, the blogs on their way up, or the newer blogs that haven’t hit their stride yet? And how many blogs can you focus on at one time and still be effective? It’s easy. Just ask Vilfedo Pareto.
The Pareto Principle
The Pareto Principle is a business-management guideline developed by Joseph M. Juran and named after Italian economist, Vilfredo Pareto. While it was originally developed in 1906 it’s still applicable today and it’s widely used by businesses all over the world.
The Pareto Principle states that for many events, roughly 80 percent of the effects come from 20 percent of the causes. It’s the old “80/20 Rule.”
Applying The Pareto Principle To Your Blog Inventory
Roughly translated, the Pareto Principle means that 80 percent of your profits comes from only 20 percent of your blogs, but it breaks down even further. Let’s assume you have 10 blogs in your inventory. List your blogs according to income and you’ll probably also notice:
80% of your problems come from 20% of your blogs: The two that produce the least income will cost 80% of your time if you want to turn them into mid-range producers. That means out of every 8-hour day you’ll have to spend 6.5 hours working on your two lowest-producing blogs.
80% of your profits come from 20% of the time you spend: Out of every hour you work you spend only 12 minutes on your two top-producing blogs. If you’re currently making $1,000 a month working 40 hours a week, you could cut your time to 8 hours a week and still make $800.
80% of your blogs are only producing 20% of your income: If you have 10 blogs and make $1,000 a month, 8 of your blogs combined are only making $200, yet you’re spending 6.5 hours each day to produce that $200.
Where The Pareto Principle Falls Short In Blogging
The Pareto Principle is a useful tool for any business and applying it to your inventory of blogs gives you some insights into where you’re spending your time and where you’re getting the biggest return on your investment. Tut it assumes you’re applying the same techniques to every blog. When it comes to blogging, though, each blog is different.
You’ll always find that your business follows the 80/20 Rule, but you also need to consider trends. Most bloggers who have multiple blogs are niche bloggers and niches are chosen based on market trends. Trends come and go, advertisers disappear, technology changes and your audience moves from Facebook to some other new social network. All of these things will have an effect on your income.
How Many Blogs Should You Focus On?
Generally speaking, your top-producing blogs should require the least focus. They’re already producing, all you need to do is keep adding fresh, unique content. If you’re considering outsourcing to save some time, these are the blogs to do it with.
The blogs that should get the most attention are those 60 percent that fall in the mid-range. They’re not in the top 20 percent and they’re not in the bottom 20 percent. These blogs all have the potential to move up or down. Spend your time focusing on these blogs and get them ready in case something happens to one of your top-producers.
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