Monthly Income Report December 2015
This is time for another edition of Dukeo’s monthly income report.
These reports allow you to take a look behind the curtain and see what is actually going on when someone is building an online business.
Transparency and honesty are some of the core values that I use as pillars for everything I build online. Unfortunately, I cannot say the same for every single blogger out there.
You see, a lot of bloggers are posting partial income reports.
In other words, they post about the money they made, but they conveniently “forget” to report the money they spend. It allows them to look like massive and overnight successes even if they are not breaking even yet.
I decided to be completely open with my readers, and to not hide any expense that I make to grow my online business.
I know that this will not make me look as glamorous and successful as some other people out there, but I don’t care. I want to show you what it TRULY takes to have an online business.
With that out of the way, let’s dive right into the report.
What happened last month?
After living in the Philippines for over a year and a half, it’s been time to leave that country for a while.
I left to Bangkok at the beginning of the month to attend a brand new affiliate marketing conference: Affiliate World Asia.
This event is organised by the team behind the Stack That Money forums. These guys have been working in this industry for several years and they’re very well connected.
The conference gave me a chance to meet again with some old friends as well as make a ton of new connections that will help me grow my businesses in the coming months.
After spending a week in Bangkok for the event, I moved to Chiang Mai (a student city in the North of Thailand) to work on a new project with a business partner.
More about that in a minute.
I’ve been talking about my viral sites for a while now. They’ve been making a few hundred dollars on autopilot for a few months, but I didn’t see much room for growth. Moreover, the traffic source I was using to promote my content contacted me several time to let me know that their traffic cost would increase soon.
Unfortunately, the new traffic cost went live in December, and it now makes it impossible for me to make a profit from it. They just multiplied their minimum CPC by 20 (Yeah, that’s a MASSIVE increase) and it’s basically crushing my ROI.
I’ve decided to pull the plug on these sites for a while and just let them run on the free traffic they’re receiving from Facebook and Google.
We can’t see a significant drop in the numbers in that graph because I shut down the paid traffic about 1 week before the end of the month.
January numbers will be way lower and I’m not even sure these sites will be profitable.
My niche sites are product-oriented. With Christmas just around the corner, it’s definitely a hot season for me to refer sales.
The traffic didn’t increase that much, but my revenue per visitor went through the roof.
The increase in revenue for the bulk of my sites is pretty exciting, although I doubt it will stay on that trend once the holiday season is over.
Let’s take a look at my new niche site is more details:
This graph is getting me excited for several reasons:
- The revenue per thousand visitors went from $68 to $95. Even though most of this increase is due to Christmas, I also made a few changes to my page templates which could be responsible for a portion of that increase.
- The number of visitors went from 2477 to 3900. That’s almost 60% increase in visits! I’ll keep an eye on this in January to see if the traffic still grows or if it was totally due to the Christmas frenzy.
- The revenue went from $169 to $371. That’s more than double month over month.
I can’t wait to see the numbers for January. Hopefully the traffic and revenue will keep growing next month.
I did absolutely zero work on this blog last month, so there is nothing particular to report here.
Traffic has been stable and revenue barely increased. I’m still making random affiliate sales from time to time.
New Joint Venture
As I mentioned earlier, most of my time in December has been spent working on a joint venture with a new business partner.
At this point, it’s too early for me to give a lot of details. Let’s just say that it’s a ton of work, and after some initial testing, it shows massive potential.
I’ll tell you more about this next month.
What about the money?
Here is a breakdown of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result these numbers may differ from the actual payments issued and received.
- Sovrn: $375.93
- Adsense: $298.61
- Display Advertising: $157.33
- Promotion: -$422.64
- Hosting: -$108.58
- Net: $300.65 (Difference: -$169.75)
- Amazon: $505.44
- Adsense: $24.53
- Content: -$593.80
- Hosting: -$78.05
- Serpfox: -$55.00
- Net: -$210.08 (Difference: +$360.07)
- Take Surveys For Cash: $95.47
- 5 Figure Day: $44.36
- Affilorama: $30.49
- Adsense: $24.53
- Aweber: $8.70 (My List Building Guide)
- Facebook Page Traffic: $3.50 (My Review)
- Hosting: -$54.29
- Net: $147.69 (Difference: +$28.30)
- Aweber: -$69.00
- Hosting: -$54.29
- Net: -$123.29 (Difference: -$0.16)
Net: $114.97 (Difference: +$218.46)
I was pretty surprised to see that this year ended on a positive note with a tiny profit of $114.97.
This graph shows that I became more conservative in the last 4 months of 2015. I didn’t go crazy on my investment and I matched my investment with my revenue to avoid big losses.
Next month will mark a fresh start. With the new years comes new challenges and new opportunities.
The joint venture is going to keep me busy for a while, and my niche sites should keep growing at a steady pace.
Stay tuned for the next report.
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