Making Money Online 101: Learn How To REALLY Make Money Online

make money online

It seems that everyone wants to make money online fast without having the faintest idea of how to use the different avenues of internet marketing properly.

To make money online it is important to know what the objectives of a webpage are, and where a business is in the cycle of internet marketing.

These may seem obvious to some people, but without a firm understanding of those two essential principles, it will be impossible for anyone to make money online.

How To Make Money Online

There are four main areas of internet marketing you need to understand to make extra money online: Search Engine Optimization, Pay Per Click advertising, Social Media Marketing, and Conversion Rate Optimization.

A fifth area exists, Reputation Management, but that is indirectly associated with internet marketing, and is usually not necessary for a website to rank well.

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Make Money Online with SEO and PPC

The two most powerful, direct internet marketing strategies to make money online are Search Engine Optimization, or SEO, and Pay Per Click advertising, or PPC.

SEO is the process of taking a website and making it easier for Google to rank based on the number of links pointing to the webpage from other websites, and the relevance of the content on the website to the keywords for which the website wants to rank.

PPC is the only form of direct marketing advertising, be it on Google, Bing, or even Facebook. PPC is, just as the name implies, when the website pays a nominal fee to the search engine or social media website whenever someone clicks on an ad.

PPC can be very expensive, so it is important to know operating costs and marginal profits before embarking on an aggressive PPC campaign; otherwise it is possible to spend more money in advertising than to make money online. Both PPC and SEO are great for a launch of any business.

Keep in mind that PPC will return positive but most likely steady returns while SEO will begin slowly but ultimately will be the most profitable internet marketing strategy.

Make Money Online with SMM

Social Media Marketing, or SMM, is often confused with PPC as social networks such as Facebook have PPC advertising on their site; however, there is a significant difference: Social Media Marketing breaks down barriers of communication between the company and the client or customer.

SMM is great for branding purposes and increasing the total lifetime value of a client or customer of a particular product or service, but also has the added burden of having the user first interact with the company.

This makes SMM somewhat difficult for a new business or product, which places SMM as a mid to late internet marketing strategy.

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Make Money Online with CRO

Finally, Conversion Rate Optimization, or CRO, has nothing to do with ranking, direct advertising, or branding, but deals exclusively with the how well a website converts business.

This is why it is important to know the purpose of a website. If the purpose is to sell goods, then a conversion is easily tracked as a sale; however, if a website sells a service then it is more importantly to track the number of people that complete an online form or calls a number tied directly to the website.

CRO is an important of internet marketing for any website as its primary purpose is to make the website as profitable as possible.

Keep in mind though that without adequate traffic to a website that money invested into CRO might be better spent in PPC or SEO campaigns.

Ideas To Make Money Online

Once you master the basics that are explained previously, you can start exploring the hundreds of ways to make money online that exist.

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