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Low-Quality Content: Your Blog Has Some, How to Fix It

Steven 8 responses Blogging

Since the Panda Debacle there’s been a lot of talk about low-quality content and what you need to do to fix it. But most of that talk has centered around new content creation, what you need to do with your next blog post – how to be engaging, how to give your readers what they need, how to write well. But, until now, nobody’s really defined ‘low-quality’ specifically. And certainly no one’s suggested that you delete half your blog!

low quality blog content

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If you’re serious about making money with your blog then you know that you have to treat it like a business. And no matter how much you’d like to, you really can’t bury your head in the sand and ignore The Big G if you want your online business to be successful. More than 80% of Internet searches go through Google, so when Matt Cutts says ‘Jump!‘ your only response should be ‘How high?‘ Well, Matt Cutts has defined ‘low-quality‘ content and he’s suggesting you either fix it or delete it. Now what?

Here’s How Google Defines Low-Quality Content

Your definition of quality may differ from Google’s but it’s Google’s definition that counts. You can find a more complete run-down at Google Webmaster Central, but here are a few indicators that Google uses to judge your content. Pretend you’re a searcher reading your own blog and ask yourself:

Would you trust this content? Is it informative, well-researched and does it answer your question completely? Does it sound like it was written by someone who’s in authority, who has first-hand experience with the subject?

Is there a lot of similar content where the information is the same and only the keywords have been changed? Is the information seasonal or out-dated? Is the content original, well-researched and would you share it with a friend?

Has the content been editing for easy reading, spelling errors and grammar usage? Does this look like something you’d see in a magazine or newspaper?

Do you trust the site? Would you give this site your credit card information? Is the page cluttered with ads? How would you rate this site with similar site you’d find in the search results?

What Can You Do To Fix Low-Quality Content?

According to that same Google blog post, low-quality content on any part of your site can impact the ranking of your whole site. So one bad apple really can spoil the whole bunch, at least as far as Google is concerned. So what can you do to fix it? Well, you can always delete it. But don’t panic yet. Let’s take this one step at a time.

Identify The Low-Quality Content

The first step is to find the poor performers on your blog and that’s going to take a little work. You can probably pick out the glaring problems yourself, without even doing any research. But for the most part, you’ll have to take a look at each page of content and look at the stats.

Look for pages that have the fewest incoming links and clicks to find your low-performers. You’ll have to use your blog’s total traffic figures to determine which are the poorest performers. For example, if your blog typically has 3000 visitors per month and you see a post that’s only had 10 clicks in the past 4 to 6 weeks, then it’s a candidate for consideration.

How To Fix Your Low-Quality Content

You really only have two alternatives. You can combine posts and pages to produce a better quality article or you can delete it altogether. The choice is yours.

Obviously, combining content would be less painful. Of course, you don’t want to just paste one article onto the end of another. Take time to re-write your content so it’s actually high-quality content this time around.

However, if you have a lot of really poor content, maybe it’s time to make a clean sweep and start all over again. Sometimes, the only way to get a good look at the forest is to get rid of some of the trees.

The truth hurts, but maybe this exercise isn’t such a bad idea. If you’re not seeing any traffic, and you’re not making any income with your blog, then maybe it’s because you have low-quality content and you don’t even realize it. Stand back and really look at each page of your blog. See what your visitors see and if you have low-quality content, this is the time to fix it, before you go any further.

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8 Comments

  1. Davester

    Hi Steven.

    Yes, I agree that there is a lot of low quality content out there.

    On the other hand, what one person says is low quality another may not agree with.

    Therefore, I like you idea of looking at which content is actually being devoured on a blog.

    1. Joseph

      Hey Dave, that’s very much true. My definition of low quality may defer with lots of guys out there. Thumbs up to Steven because he breaks that many definitions into the only one that really matters most – the definition by Google. After all thanks for this good post that teaches me that as long as I want to build a high quality site with good page ranks what I takes as low quality content doesn’t count, what count’s is what Google takes as low of high quality.

      Thanks.

  2. Joseph Mills

    Poor content of the blogs wont get any traffic and putting accurate keyword will bust your traffic.

    Thank you.

    1. Joseph

      Also when it comes to sites where credit card is the real deal, poor content will kill potential customers because just as the content is poor they will also assume the service and/or security is poor.

      Thanks.

  3. Buysellwordpress

    TO delete everything will be a difficult step for every blogger, I guess. It seems to me that none of the bloggers will manage to do it

    1. Joseph

      When deleting becomes a total headache, then one can opt to combine posts and pages to produce a better quality article. Which ever one chooses the most important thing is to know the goal – fixing your low-quality content.

  4. Joseph

    Hi Steven, this is a good read with lots of information on it. In this case it is a good example of a good high quality content. It’s impressing on how you combine the keywords plus drive the message to us. Taking for instance, the keyword “low-quality” (of which I guess is the main one here) appears 14x on this page, and it’s correctly curated so well throughout the article not to damage the message.

    Thanks.

  5. Dmitriy

    Low-quality content wont get any traffic. That’s not good. I think many bloggers have it. To re-write all is gonna be hard. But it’s better than idea to delete all of it.
    Thanks for good tips.