Link Building: Quality Over Quantity (now more than ever)
Building links is a fairly arduous task. Over the last few years, various ways to get links fast popped up; automated software, and of course the high PR blog networks. The easy availability of links made people very much assume that the person who’d rank their site the highest, was the person who built the most links. Whilst this might have been the case way back when search engines’ algorithms were a little more primitive, it’s definitely not the case now.
Contextual links are gold
You really can’t put a price on contextual links nowadays – even if they’re not on high Page Rank websites or pages. There’s even an argument that a contextual link from a site related to yours is worth more than a link from a high PR site, in a different niche. Whether this argument is true or not we’ll never know, because the answer to it is buried somewhere deep in the algorithms that search engines are based on. What we can say for sure, however, is that common sense dictates contextual links are very useful.
Getting contextual links really isn’t hard at all – you’ll find tens, if not hundreds of sites and blogs related to your niche just by typing “
” or “
” into Google. Write guest blog posts, comment on existing posts, and even contribute to forums – and make sure you drop links to your site in at every available opportunity. Hand building these links does take time, and if it’s something you just won’t get round to doing, why not think about outsourcing the task?
Should I delete all my automated tools now then?
There is still a place for the automated tools that you’ve no doubt amassed over the years. They have to be used differently today, however. That said these tools are still extremely effective and can help you rank your website no matter what your niche or keywords are. Tiered linking is becoming more and more popular – and this is where your tools come in.
Blasting thousands of spammy links at your money site is a very bad idea – instead, people are now tending to opt to build, 5, 10, 15 maybe even 20 web 2.0 sites. They’re putting a high quality article on each site, with some backlinks to their money site. These Web 2.0 sites can then be blasted with automated tools. This really helps “link juice” – and you’ll definitely see the benefits when your site starts to creep up the search results.
The main thing to note here is that automated tools should be kept well away from your money site. This doesn’t mean they can’t be used – you just have to think outside of the box a little. In terms of backlinks that point directly to your money site, it is definitely a case of quality over quantity now. That said, you can still use mass link blasts, just make sure you use them on tier 1 websites, and not on your actual money site!