Link Building Mistakes: Avoid These 5 Common Pitfalls
When I first started making money online I hated link building. It was time consuming and tedious and just plain boring. But it’s something that has to be done and if you want something done right you have to do it yourself. Once I started focusing on link building, instead of just sleeping through the process, I began to see better and better results.
I think a lot of webmasters and bloggers don’t give as much attention to link building as they should, because they aren’t seeing the results they think they should. It does take a lot of time and effort and when you don’t see an increase in traffic or rankings you tend to get discouraged. But I think the reason most of them aren’t seeing the expected results is because they’re making these 5 common link building mistakes.
They think it’s all about quantity
Quantity is certainly important, but the search engines are more concerned about quality, authority, and relevancy of your links than they are the number you’ve managed to rack up. Generate 500 links from porn sites and scraper sites and you probably won’t see a boost in rankings at all. In fact, you might just get de-indexed. But generate a couple of links from a high PR article directory, a few more from a high ranking 2.0 property, a couple from some relevant blogs and websites, and soon they add up. With just a dozen or so links you can see a jump in your site’s rankings.
It’s not about the quantity of the links you generate. It’s all about the authority and trust that passes through that link from the other site to yours. If there’s nothing for them to pass you, then you have nothing to gain.
If it’s low PR, they’re not interested
A lot of bloggers won’t bother with trying to get a backlink from a low PR site and that just shows how little they know. They think backlinks are all about pagerank and authority and index position but there’s one thing that a lot of people forget – a backlink is a link that leads from some other site out there back to your blog. It’s another way that readers can find you. It provides a path for traffic.
Linkbuilding isn’t only about link juice and ranking. It’s also about traffic generation. And even low PR sites can have hightly targeted traffic – traffic that would be perfect for your own blog.
They’re not worried about reciprocating links
There’s a lot of competition out there. Instead of constantly trying to beat the competition, why not offer them a link on your blog. At the very least, allow them to leave a link in a comment. You spend all day searching for relevant blogs and websites so you can beg for a link or leave one with a comment. The least you can do is return the favor and give some other bloggers a little link love, too.
You’ll be surprised how, all of a sudden, blogs you’ve never even heard of will be contacting you to see if you want to exchange links. Yes, some will be the dregs of the blogosphere. But a lot of them will be simple, hard-working bloggers, just like you, asking for a little trade. So get out there and be friendly.
If it’s nofollow, they’re not interested
Nobody wants a nofollow link because they think it’s a bad thing. But they’re not. A nofollow link carries almost as much weight as a dofollow. A dofollow link allows the search engines to follow the link from the originating blog to the linked-to blog and it implies respect or recommendation. Any PR or authority or other attributes that the originating site has are passed through the link to your blog and you see the benefits.
A nofollow link also allows the search engines to follow it from one end to the other. The difference is it does not imply respect or recommendation. The blogger is essentially saying – Yeah. Here’s a link to that blog. Follow it if you want to but I don’t know what you’ll find. Authority and rankings are still passed through the link, they’re just diminished somewhat in value.
They’re not using anchor text in their links
Out of the 5 most common mistakes for link building, this has to be number one. If you want those backlinks to really carry some weight then use keywords as anchor text when you create them. Do a Google search on the words “Click Here” to see what I mean. There are over 3 billion web pages that use the words “Click Here” as anchor text for links. How are you supposed to find the one that leads to your blog?
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