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Link Baiting Tactics: 8 Exclusive Ones You Never Thought Of

Steven 5 responses SEO

Links are the fuel of your blog! To get a successful blog, there are two things that you just can’t skip: creating original and valuable content, getting people to visit and link your website. The more people link to your blog, the more search engine will consider that your blog has value: links are votes of confidence.


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A very important way to get those precious links is through link baiting:

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” Link bait can be an extremely powerful form of marketing as it is viral in nature. The term often has a negative or dismissive connotation.

It means that you need to make people link to your blog or website, one way or another. Consider it like some sort of fishing, you need the right bait to catch the right fish.

  1. Informational hooks: This one is the most obvious type of link baiting. Provide your visitors with valuable information or share your experience on a given subject.
  2. News hooks: Be the first one to provide news. This is among the most difficult ways to link bait, because you either need to always stay up-to-date with the freshest news, or you may need to know someone who knows someone… Get my point? Only the very first websites leaking an info can benefit from this.
  3. Humor Hooks: Use funny stories, jokes, cartoons to get people attention. (This one is exactly what I am using to get attention with my series of caricatures for the “Who is” post series. I noticed no-one was doing that in this industry which made a good opportunity).
  4. Evil Hooks: This one is all about controversy. Say something totally unpopular in your industry and defend it! Be mean! Write bad things about products or other bloggers. Beware, this one is tricky because you may get a lot of attention but not the kind of attention you are aiming for. And once you get a reputation, it’s hard to change it.
  5. Tool Hooks: Create some online tool that is really needed. If people find your tool to be a problem solver, they will naturally link to it. (I’m using this one with the Comment System I developed).
  6. Widget Hooks: Create some kind of tool or badge that people can embed on their own website, and make sure the code includes a link to your website!
  7. Review Hooks: Simply ask people to review your website or your blog. Have you already seen some people on forums asking other to review their blog? Do you think this is only for review or that it may be a way to get their website in front of some people who might be interested?
  8. Fanboy Hooks: Write good things about the website you are trying to bait! Bloggers love to see their fans saying good things about their work. Even if this is not 100% true, writing a positive article and thanking one of the big guys out there can always grab the atention of someone who can really do good things for you. (I’m not a huge fan of this one. Circle-jerking is not really my thing).

If you have any other hook that is not in this list, please share it with us in the comments!

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  1. First Website

    That’s really interesting, I never thought of it that way…

  2. Now, I need to wear my thinking cap and find ideas to use these hooks to get some backlinks ;)

    1. This is not that hard… Take a look at your competition and take a look at what’s going on in other industries.

  3. Flash Games

    I love the evil hook :D I need to try that and go after some of the big guys!

    1. Be aware that controversy is a risky game. These big guys could easily crush you.