Learn Internet Marketing From Tiger Woods

Tiger Woods is one of the most successful golfers of all time. At one point, he was the World No. 1, having won 14 major golf championships. He’s also the highest paid professional athlete in the world. Pretty impressive, no? Let’s see what you can learn about internet marketing from Tiger Woods.

tiger woods internet marketing

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Build a Good Foundation

Woods first appeared in Golf Digest at age 5, and he first beat his father in golf at age 11. Obviously, some of his success can be attributed to prodigal talent – but some of it is just plain hard work. If you’d been practicing golf regularly since age 3, you’d probably be pretty great at it too!

You can apply this to your business by making sure that you have a good foundation in place and that you’re regularly adding to it.

  • What do you do on a consistent basis to make sure that you’re producing the best content available? Are you constantly educating yourself on how to take it to the next level?
  • What do you do on a regular basis to market your business? Do you have a master marketing checklist, or do you approach it haphazardly?
  • How often do you check your website for dead links, usability, and readability? Do you check it across a variety of browsers and computers, or just one?

It Always Takes Work

At the 2009 PGA Championship, Woods suffered a surprising loss that nobody expected. He had already won 5 times in 2009, including in the previous week, but he lost the championship to Yang Yong-eun.

What can you learn from this? Never assume that just because you’re on a streak means that the streak will continue, or that past successes entitle you to future success. No matter how good you are, you still need to work on your business and your marketing, and on improving your products and services until they’re the best on the market. If you start relying on past successes for your future success, then chances are that your future successes won’t actually happen.

Address Issues Openly

When claims of infidelity first came to light, Woods mostly ignored them. He did issue an apology to the press (without ever stating specifically what the apology was about) but he didn’t address the issues openly until February of 2010, two to three months after the press fiasco started. Chances are that if Woods had addressed the issue earlier, the media wouldn’t have been able to create quite the frenzy it did, and he would have emerged from the whole disaster with much more of his reputation intact.

You can use this in your sales pages to great effect. When you address any potential “issues” with a product or service (which might not be actual flaws), it clarifies the actual purpose of this offering in your reader’s mind and it makes them trust you more. Here’s a few ways you can do that:

  • This is not for you if…” For example, “This is not for you if you’re not willing to put in the work to succeed“, “This is not for you if you’ve been doing this for years already“, “This is not for you if you’re an absolute beginner“.
  • What this is not:” For example, for a beginner level offering, you might say “This is not an advanced course – but this is an in-depth covering of the groundwork you need to succeed. If you’re looking for a more advanced offering, check out (insert link to another product or service here).

The surprising side effect of addressing issues openly is that you’re likely to see your credibility factor go way up, and your conversion rates are likely to increase as well. Who wouldn’t want that?

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17 Comments

  1. Buysellwordpress

    I’m completely sure that everything that we’d like to get or to achieve in this life takes much our work and efforts

  2. Michelle

    This poor guy. He’s completely ruined. He had a good run, though!

  3. Gorman

    Goes back to the idea that the more hours you spend doing something you love, the more “genius” status you achieve.

  4. Shad

    Oh wow, that third bullet-point just reminded me that i need to do all of that way more often. Thanks for writing this post, it was really helpful!

    1. Chris

      I know, right? Some of these things I never even really thought of!

  5. Mike

    I think the world learned a lot from Tiger. He was an inspiration for a long time. And when all this scandal came out, really he should have confessed, or at least made a public statement. Everyone should always own up to their mistakes.

  6. Liz

    It says something that people around the world know his name, even though golf is totally lame-sauce!

    1. Sarah

      LOL@ lame-sauce haha. But it’s true he was a mentor to many, and we can all learn a lot from him. Aside from the whole scandal part…

    2. Liz

      Yeah, that whole thing was painful to watch. Yuck!

    3. Sarah

      Well, “Hell hath no fury like a woman scorned.” That’s a good lesson to take away hahaha! Poor Tiger, I wonder if he’s still playing golf? If so, good for him. Ish.

  7. Anon

    Congrats, Tiger, for bringing notoriety to the most useless and boring sport in the world, and then swiftly shaming yourself into oblivion. There are quite a few lessons to be learned here. A.K.A. don’t cheat on your wife.

    1. Mike

      That’s a little harsh. I mean the guy has some serious skill. I play a little golf myself, and it’s a challenging sport, albeit not the most fun to watch. There is a lot to learn from Tiger, besides the obvious.

    2. Anon

      You’re right. He should write a book. “How to Become #1 in the World, and then Lose Everything.” I’d buy it.

  8. Samie

    I love that part about it always taking work. No matter how successful you get, or how successful you think you get, you can never get too comfortable, and never stop working hard!

  9. Affmaster

    I’m going to step on my little soap-box for a minute here, and ask that we all recognize one thing: Fame is damaging. Especially the fame that starts at a very young age. It changes a child, does not give them the proper growing environment. Look at Brittney Spears, Michael Jackson, and many other celebs that missed out on much of childhood due to their notoriety. I’m just saying that Tiger was an impressive talent, and an inspirational figure. He made mistakes, but let us not judge too harshly; he started at 5 years old! That kind of early attention is bound to change you. And that is all from me today!

  10. John

    Lesson learned: Work hard, and keep your credibility intact. Thanks, Tiger.

  11. Dana

    That poor, poor man. I think Samie has it right though, the best lesson to take away from this is that you should never stop working hard. You should never get too comfortable.

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