Learn Internet Marketing From Kobe Bryant
At first glance it may not seem like Kobe Bryant and Internet Marketing have anything at all in common. But the truth is, you can find valuable lessons for success around almost every corner. You just have to be open to the opportunity. You an learn a lot about Internet Marketing from accomplishments of Kobe Bryant.
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You’re going to come up against obstacles every day but probably the biggest obstacle of all is the idea that there’s something special about Internet Marketing. Some big, deep dark secret that only a chosen few are ever allowed to learn. But I’m here to tell you, there is no Top Secret File out there. Running an Internet business is the same as running any other type of business.
You have to be motivated to succeed: If you’re only trying Internet Marketing until something better comes along then of course you’re not going to be successful. This is a highly competitive marketplace and you have to want to be successful, you have to be driven and consumed by your desire to be the best in your niche. Kobe Bryant didn’t ‘try’ to play basketball. He committed himself to the game and he was driven to be the best player in the league.
You have to want to be the best: Notice, I didn’t say you have to do your best. The truth hurts, but your best might not be good enough for you to compete in the Internet Marketplace. You have to be THE best if you want to rise above your competition. That may mean you need to learn something – how to build a better website, how to write better content, how to research keywords. It might also mean you have to work harder than you ever thought possible, push yourself further than you’ve ever gone before.
You have to be bold and daring: Kobe Bryant is known for his death-defying leaps and his ability to step in, take control, and drive for the winning goal. Bryant didn’t sit at the sidelines and wait for someone to hand him the ball, he stepped into the fray and took it. The Internet marketplace is huge, loud, noisy and filled with lots of flailing elbows and big, wide feet coming at you from all directions. You have to be bold to step into the middle of the fray and daring if you want to compete.
You have to have imagination: Most leaders have a great imagination – or they hire someone who has a great imagination to do the dirty work for them. Kobe Bryant has the ability to see the whole game while he’s right there in the middle of it. He can look ahead far enough to anticipate his competitor’s next move, and the move after that. And he has the ability, then, to plan his own next move so he’s always a step ahead.
You have to be able to think on your feet: The Internet is fast paced. Marketing methods are constantly evolving, the search engines are constantly updating, your competitors are constantly nipping at your heels. You need to be able to think fast and get that video out there, or post that controversial blog post before everybody else jumps on the band wagon. It only takes one piece of viral content to put your name on the map. But you gotta be first or you’re just another copycat blogger.
You have to be decisive: There’s a whole decision making process involved in Internet Marketing. First, you need to decide on what it is you want to achieve. ‘I want to make money online’ isn’t good enough. How do you intend to do it? You need to decide on a course of action. Will you be a niche blogger? Will you create your own products? Will you be a PPC marketer?
But it doesn’t end there. You need to take decisive action to achieve your goal. Which means you have to be firm and consistent with your business practices. You blog every day, you write articles every day, you connect on Twitter and Facebook every day.
You also need to be firm and decisive in your content. There’s nothing worse than a waffling, wishy-washy blogger. If there’s one lesson you can learn about Internet Marketing from Kobe Bryant it’s that you can’t please everyone and you’ll only alienate everyone if you try. Your traffic is attracted to your message, your brand, and being decisive and consistent in your message is what keeps them coming back for more. You’re always going to have to add new tactics to your marketing plan but your message should always stay the same.