Learn Internet Marketing From Bon Jovi
Probably the key Internet Marketing lesson we can learn from Bon Jovi is branding. Followed closely by killer content. Most bands who hit the stage during Bon Jovi’s rise to fame have faded off into the sunset, holding down rocking chairs while someone mashes their peas. But Bon Jovi has more than survived the test of time, they’ve attracted a whole new generation of fans. Let’s take a look at some Internet marketing lessons we can learn from Bon Jovi.
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Bon Jovi isn’t a band, it’s a brand
The members of Bon Jovi have changed over the years but the songs, the style, and the message stay the same. Bon Jovi isn’t just a band comprised of a guitar player, a drummer and Jon. It’s an entire brand with a living, breathing message.
Bon Jovi’s message has always been for the common working stiff and their songs all have a story to tell. But more than that, you know when you hear a Bon Jovi song it’s going to sound like it was written for you, like they looked into your soul and knew exactly what you were going through. You also know, if you buy a ticket to a Bon Jovi concert you’re in for a rockin’ good time.
Bon Jovi is diverse
Jon Bon Jovi himself has stepped onto the acting stage to expand his area of influence. There’s also a pretty cool website where you can get all the gossip on the band, find out their tour schedule and even buy branded merchandise. Unlike some of those old fogies who only think they can still dance, Bon Jovi is still dancing to a variety of drummers.
Jon Bon Jovi is passionate about the music
Bon Jovi’s roots are in the pubs and bars of New Jersey and over the years they’ve preferred to give live performances over recording videos or being on TV. It shows, too, in their loyal audience, and audience which still continues to grow larger every year. The band prefers the personal connection and they were on of the first rock bands to understand the huge potential in going global.
But Jon Bon Jovi will tell you, it’s all about the music and the fans. He didn’t start out to make money with his music, he just wanted to perform. Once the band started gaining in popularity, the tours were set up so he could get his message out to the masses.
Again, here’s another successful business person, and that’s what Jon is – a business person – telling us that it can’t be about the money. You have to base your business on a goal which you’re passionately driven to achieve. You have to take money out of the equation and just ask yourself – If I could do anything in the world I wanted to do, without having to worry about money, what would that be? In Jon’s case it was make people happy with his music. But how would you answer that question?
So many marketers come to the Internet and all they can think about is how to make money. But we’ve seen, time and time again, how horribly wrong that approach is. If you’re planning on being successful at Internet Marketing then you’re going to need to treat it like a business. And nobody who starts a business to ‘make money’ is ever successful.
Think about it. If all you really want to do is make money, then get a job. You can get jobs on the Internet where you work for someone else and they pay you a wage every week or month. But if you want to have a long-term, successful business, where you don’t have to rely on anyone else for your income, then you need to be passionately committed to your own success.
Deciding what passionately motivates you to succeed will also help your define you brand. A brand is important for any business because it lets people know what they can expect from your business. Bon Jovi’s Internet marketing lesson is that branding is probably the single most important thing you can do for your business.
When people see the Bon Jovi name or buy a ticket to one of their concerts, they know exactly what they can expect. Killer music, a great show, a commitment to over-deliver and connect with the audience. Everything you do for your online business is driven by your passion. So what is it that you’re most passionate about? What would you like to achieve?