Dukeo » SEO » Keyword Research Tools: This Is All You Ever Need

Keyword Research Tools: This Is All You Ever Need

Steven 13 responses SEO

When I first started blogging keyword research was the most difficult concept for me to grasp because I didn’t know much about WordPress SEO. Now, it almost comes naturally, but in the beginning I spent quite a bit of time trying to figure it all out. I have some tools and resources that I use for keyword research but first, let me share with you the one thing that finally brought it all together for me.

keyword research

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Keywords are the words that searchers type into their search engine when they’re looking for information. That search engine may be Google or Yahoo, or it might be a search engine on an article directory, an e-store like Amazon, or even on a blog or website. But the point is – your opinion doesn’t matter.

You might think that “purple widgets” is a good keyword. People should want information on purple widgets so you’re going to write a blog post about purple widgets. But “should” just doesn’t matter. If there are no people out there looking for information on purple widgets, no one is ever going to read that blog post.

When you do keyword research you want to find the words that people out there are using to find information and you want to use those words. The reason this seems difficult to understand is because, when you’re just beginning, you find it hard to believe that it’s possible to predict what words other people are going to type into their search engine. But believe it or not, there are tools and resources that will tell you just that – and more.

Google Analytics: One way to analzye your keywords is to look to see which keywords people are using when they come to your site. You’d be surprised at some of the crazy ways people find you.

Google Adwords Keyword Tool: While most bloggers question the actual search numbers the Google Adwords Keyword Tool is a good place to start. Type in any keyword and you can get a list of related keywords and phrases. You can also see exact numbers for how many monthly searches there are and how many competing pages are out there. Again, don’t use these numbers as Gospel, but they’re good enough to get you started.

Google Suggest: Start typing anything in your Google search box and a drop-down box appears with “suggestions.” These are the top search terms used that are relevant to whatever you’re typing. Amazon also has a very good “suggest” feature on their search engine which you can also use for keyword research.

SEMRush: You won’t get a complete picture unless you get a paid account but the free version is enough to allow you a glimpse of your competitor’s top keywords so you can see what he’s targeting and attack.

Google Insights for Search: Google Insights is a great way to get a visual representation to see changes in search volumes and you can select different time periods which is handy for targeting seasonal traffic.

Google Trends: Another free Google Tool, Trends allows you to search up to 5 keyrods at the same time and compare their traffic and search levels. You also have the ability to filter by geographic region and time zones.

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  1. These are valuable tools indeed. I use Google analytics too, and it’s useful in pointing out the keywords used to find my site.

    In one of my sites, I was able to learn that the most searched keywords were about “prayers”, so I wrote more on this topic.

    I tried Google suggest and they’re very useful too. I would like to try Google insights this time.

    Thanks for a very helpful post. More power.

    1. Hey Jena, thanks for sharing your experience with us!

      Using these tools help you not only analyze your competitors’ keywords, but also strengthen your blog for the keywords you are already ranking for.

  2. Julia Spencer

    Well, I agree with all you thoughts, there is certainly a golden mean in them. Sometimes I can be also much surprised to find out how people are looking for some information and what keywords they enter

  3. Thanks for a very helpful article. I’ve used the first three (Google Analytics, Adwords Keyword Tool, and Suggestions. I’ll check out the last two.

    I’m curious, do you recommend using a paid tool to help with keyword research and SEO in general?

    1. Hey Carma,

      Actually, I’m using several paid tools for SEO and keyword research. I might write an article specifically about paid tools one of these days.

  4. Yes, GA helps a lot, I couple it with Feedjit, and it worked well for me.

    1. Hey Jena! Thank you for your comment. I’ve never heard of Feedjit. I’ll take a look at it.

  5. These are all great tools. Google Analytics is the most useful in the long run, but the others like SEMRush are nice for starting out. I also like UberSuggest.org when I need to find related keywords.

    1. I never heard of UberSuggest before. I’ll give it a try. Thanks for sharing.

  6. Courtney

    Thank you. Thank you. Thank you. I’ve been looking for a no B.S. guide to keyword research because I write a lot of articles for my clients and I can tell that they do not do any seo keyword research at all. They just want to be ranked for generic keywords that have been dominated for the last ten years by somebody else. It’s almost impossible to explain to them that it just isn’t going to happen. Very helpful.

    1. Hello Courtney, For more information about Keyword Research, I would advise you to check my “WordPress SEO” guide (link in the sidebar), as it includes a complete section about this subject.

  7. Edwin

    SEMrush is a new tool I just discovered. Thanks for listing all the other tools. Keyword research is one of those aspects of internet marketing that is easily misunderstood and completely appreciated.

  8. Mikedefieslife

    What about tools like Market Samurai and Long Tail pro?

    I’ve personally got best with Market Samurai.

    It’s worth noting that the Google Keyword tool is changing, it’s now much more focus around ads