I’m sure there are self-made millionaires out there who’ve never picked up a book, although none come to mind right now. So you could probably be successful working online without ever picking up a book. However, if you’d like to start earning that income while you’re still young enough to enjoy it, you might want to get over your aversion to reading.
Blogging looks pretty easy, and it is. It’s easy to blog. But there’s a difference between blogging for fun and blogging to make money. To make money with your blog you need knowledge and skills. To make a lot of money with your blog, you need much more.
You need to understand marketing and promotion
The only way to make money online is to sell something. It might be your own product or someone else’s or it might be a service, but whatever it is, you need to understand marketing and promotion.
Some people think that because they worked in an auto repair shop they should be able to make money blogging about car repair. However, working as an auto mechanic is a completely different skill set. When you’re working online, instead of just being responsible for repairing cars, you’re going to have to either sell a product that you need when you’re repairing your car or you’re going to have to promote you car repair business. Either way, you’re going to have to understand marketing and promotion techniques. You can learn these through trial and error when you set up your blog but understand, it doesn’t happen over night. A book or two would certainly help speed up the process.
You need to understand how to choose a market
Even the most successful business people do market research before they start a new business. They have to analyze the marketplace to find out what people need and how much competition there is. They also have to find out if it’s even going to be a profitable market.
You need to learn business skills
Have you ever run your own business? Do you understand a profit and loss statement, quarterly income taxes, time management, personnel management, and goal-setting? There’s a lot more to running a successful online business than just setting up a pretty website.
You need to understand how working online works
It’s one thing to open up a corner boutique where you can just reach out and grab people off the street. When you work online there are all kinds of factors that influence your traffic and one of the biggest is Google. It’s imperative that you understand how the Internet works if you hope to get any traffic to your website.
You need to be willing to learn
Seriously, reading books isn’t necessary for your online success but you’ll probably have to read something or find some type of reference material – other blogs or PDFs, or videos, or you can even hire a mentor to help guide you. It’s not the media that matters. What’s important is that you understand you have a thing or two to learn if you want to achieve even a modicum of success. So if it’s the thought of learning that turns you off, don’t quit your day job.
What do you think? Let me know in the comments below!