Influencers Deals: How To Make Trades With The Big Guys
You’ve got a killer idea that would benefit you and that A-list blogger you idolize but you’re too intimidated to contact him. But, guess what. He’s a smart business person, just like you. He might be a little busier, and a little more successful, but he’s always open to new ideas that might help him grow his business.
Making Your Pitch To The Influencer
Before you ask that influencer to partner with you, you need to understand that you’re not the first to approach him with a deal. He gets pitched all day long. This means two things to you:
He’s busy so don’t expect an immediate response and don’t expect him to come up with an idea. Don’t approach him until you have a well-planned proposal that shows that tasks you’ll both need to complete to achieve your goal and the benefits for both parties.
His reputation is on the line. Don’t ask him to participate in some fly-by-night scheme that involves your rewritten ebook and his list.
7 Steps To Make A Deal With An Influencer
Cut to the chase: He’s busy, and if this is the first time you’ve talked, he doesn’t know you. So there’s no time or need for chit-chat. This is business. If you feel uncomfortable, just start the conversation with, “I know you’re busy so I’ll cut right to the chase.” And don’t worry. If he didn’t want to speak to you he never would have set up the chat.
Don’t assume they’ve read your emails: Don’t assume the influencer knows you and don’t assume he’s read any of the materials you already sent. On the other hand, you don’t want to waste 10 minutes of his time rehashing your proposal if he’s already read it. Ask him, “Did you get a chance to read my proposal or would you like me to briefly recap it for you?”
Tell him exactly what you want him to do: Have your idea ready to go and explain to him exactly what you’re asking him to do. Don’t expect him to come up with the idea. If he had a good idea, he never would have agreed to talk to you. And look at it this way: It’s easier for that influencer to agree to an idea than to come up with one of his own.
Be original, creative and unique: Do your research to see what types of projects he’s been involved in before and then come up with something creative that gives him a chance to step outside the box and expand his market.
Tell him exactly how he’ll benefit: In any deal you make, whether it’s with a customer or a partner, the big question is What’s In It For Me? If you want this A-list blogger to partner with you, there has to be something in it for him. Preferably something he could only get with your help.
Confirm the next step in the plan: Before you end the conversation, don’t just say, “Thanks! I’ll contact you with details.” Tell him exactly what each of you needs to do next, when you have to have the task completed, and set up a time and date to communicate again.
Follow up with a summary: Send him an email thanking him for his time and confirming the details of your deal. Then follow up regularly throughout your partnership so you’re both singing out of the same songbook.