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How to Take Your SEO to the Next Level

Steven February 4, 2013 8 responses SEO 10 views

SEO. Search Engine Optimization. When most bloggers think of WordPress SEO they think about keywords, meta tags, and blog formatting and structure. But there’s much more to it than that. If you’re ready to take your business to the next level, then it’s time to take your SEO to the next level, too.

Content Marketing Is A Must

Your online content plays a huge role in your business, but I’m talking about much more than blog posts. If you could draw a map of the Internet and locate your blog, it would look like a tiny little pin prick on a map of the world. The Internet is huge and it’s filled with billions of blogs and websites. To be successful, you can’t wait for people to find you because most never will. You have to move your marketing efforts outside your website.

This is where most online businesses falter. Not only do you need to create high-quality content for your blog on a daily basis, you also need to submit guest blog posts, create videos and submit them to video sharing sites, write articles and submit them to article directories, content sites and industry websites, and create infographics, white-papers, free guides and ebooks.

All of this content creation is a necessary part of your SEO if you want to move up to the next level, but it’s extremely time-consuming. Every bit of content you create must be unique, informative and of the highest possible quality. It’s easy to see why so many businesses, once they get to this level, decide to outsource the content and go in search of talented writers who understand SEO.

Engage In The Social Networks

Social media marketing is no longer just an option, it’s a must. The search engines use social media signals such as Tweets and Shares to gauge your website’s level of trust. The most important social sites are Twitter, Facebook, LinkedIn, and Google+, so if you haven’t started yet, choose at least two of those four and get busy.

It’s not enough to just set up an account and hope for the best. You have to actively engage your followers. That doesn’t mean you have to monitor your Twitter account 24 hours a day, but it does mean you have to consistently participate, even if it’s just a few minutes each day.

Again, it’s the quality of your interactions that matters most, and that generally involves a larger investment of time, so this is another task that businesses will typically outsource.

Start Networking

When you’re ready to take your business to the next level, networking also takes on a new meaning. Instead of just networking with other bloggers who can help share your content or retweet your Tweets, now you need to be looking for a variety of contacts that can help you in all areas of your business.

For example, I’ve made some strong contacts at a couple of industry websites and now, whenever I submit a guest blog post it’s automatically accepted and goes to the top of the queue. I have a contact who owns a popular press release site and my press releases are automatically accepted.

Look at every facet of your business and each task you perform and know that to take your business to the next level you’re going to have to take each of those tasks to the next level, too. And the most important task of all is SEO.

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8 Comments Add one

  1. Gill Watson
    Gill Watson

    It is actually a full time job in itself as you say and sometimes I wonder what the point of it all is. Would it generate more actual, real live business if we just went to the pub and talked to people?

    1. Steven

      Gill, the point of SEO is easy: if you don’t do any, you won’t get anywhere online, because most of your competitors will outrank you.

  2. jim

    Very good information. I can see I need a lot of work.

    1. Steven

      Good luck with that, Jim ;)

  3. Michael Aulia

    Is there any SEO services that you recommend? I’m quite swamped as it is to write articles, and don’t have the time to build those “backlinks” required for good SEO

    Do you recommend services like Fiverr or SEOClerks?

    1. Steven

      Michael, I do not recommend any kind of service like these ones. You’ll almost always end up with crappy links, and with recent Google updates, you really don’t want these links pointing to your site.

    2. Michael Aulia

      Yeah, I guess so. I guess there’s no easy way out of this

    3. Steven

      Sorry about that, but there is no quick fix.

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