Every person who starts a professional blog has one dream. They want to see success from their efforts. Maybe you love the idea of writing or simply have the expertise you need to share. Whatever your reason, you will find that your goal is much like everyone else’s. You want to be successful. Saying you are a professional blogger and showing it to someone else are two different scenarios. If you want to truly reach the level of professionalism, you need to keep a few things in mind.
- Focus on your knowledge: If you choose a topic you are unfamiliar with, it will be difficult to get any writing done. Your thoughts will not come out well. You will not be considered an authority on the subject. Most importantly, your readers will not look to you for information. If this happens, you may as well give up the blog. If you stay with a topic that is familiar to you and that you have expertise with, you will see success. You will build a reputation and your blog will become known as the ideal place to gain that type of information.
- Be consistent: Never falter from a consistent schedule. This means your posting should be consistent and your topic should be. Readers should always know what to expect when they visit your page. If you start out posting daily, keep it up. If you have a set idea and theme to your blog then do not change it. Change can easily kill a blog and you do not want that to happen.
- Build traffic: When it comes to importance the traffic you have ranks second behind the content. If no one is visiting your blog then it is not going to become very successful. There are a number of ways you can work to build traffic. Visit and comment on other blogs with links to your page. Advertise on websites and forums that you frequent. Post on social networking sites. Any chance you get to advertise is important. The more you get your name out there, the more traffic you will see. It is only when you have traffic that you can begin the conversions.
- Convert into subscribers: The key to success is having a blog that people must read. The biggest indication of this is the amount of subscribers that you have. In order to convert your visitors into subscribers you need to do a couple of things. Start by giving them a reason to want to be there. Then offer them an easy way to do it. Redirecting them to a subscribe page will work on a portion of your visitors. Find what works for you and stick with it.
Your status as a professional blogger will depend on your content, the popularity of your blog and the amount of people that read it. Some have gone on to achieve great success while others have simply had their blog. What you end up with is dependent entirely on how you handle things.
What do you think? Let me know in the comments below!