Everywhere you look on the Internet you see ads. Or maybe you don’t. These days, it’s not uncommon to pull up a web page and not even notice it’s covered in flashing banners and text link ads. We’ve become blind to all those blinking neon signs which is why advertisers are willing to pay big bucks for someone to create ads that actually get noticed. If you’ve got the knack, you can make big money online writing ads for products and services.
The phenomenon is called ‘ad blindness‘ believe it or not and it’s not as silly as it sounds. Corporations, webmasters, even the search engines rely on the revenue those ads generate and it’s getting harder and harder to get people to sit up and take notice. We’ve all become so accustomed to seeing ads in the sidebars and tucked into the content that we just don’t even see them anymore. And if, by some stroke of luck, we do click on an ad, we’ve also become accustomed to tuning out the content we see on sales pages or full-size ads.
So there’s a huge demand for people who can write good online ad copy. If that’s you, then listen up. You could be making money online writing ads right now.
What you’ll need to get started
The first thing you need to do is set up your own blog or website so you have a home base for your business. And of course you’ll want to install an opt-in form with some type of incentive to get people to join your email list.
In this case, you could maybe write up a special report that tells your subscribers how to write good ad copy. Don’t worry. None of them will actually do it so you’re not cutting your own throat. What you’re doing is showing them that you understand the business and they can come to your for help.
Make sure you set up some type of page on your blog that describes your services and if you have samples you can show, so much the better. The key here is to promote your blog and your business just like you’d promote a client’s service or product so they can see you know what you’re doing.
What you’ll need to know
Before you can start writing ads for the Internet crowd, you need to understand how the Internet works. You’ll definitely need to know how to do keyword research and how to attract targeted traffic.
You’ll also need to be familiar with the different types of online advertising you can use. For example, you’ll need to know how Google Adwords works, how Facebook ads work, and at least PlentyOfFish. You’ll also need to be familiar with creating banner ads and in-text ads. And if you already consider yourself a great copywriter then I probably don’t need to tell you about the psychology involved in writing good ads.
Where to find clients
The best place to start finding clients is the online freelancer sites like Elance.com or Freelancer.com. On these sites you can create a user profile that helps attract new clients. With these sites, too, you have a little bit of protection when it comes time to collect your fees. These sites require the client to pay in advance and the fees are held in escrow until you complete the job. That way, no one risks losing money. However, there’s a lag period involved. You have to bid on jobs here and then wait for your bid to be accepted, which can sometimes take up to 2 weeks. Once you start bidding regularly though you won’t have to worry because you’ll have a steady stream of jobs coming in.
Another good place to find clients is in the Internet Marketing forums, like the Warrior Forum. With these sites you have the benefit of quicker payment, but you don’t have the escrow account buffer.
Establishing yourself at one of the Freelance sites is really a great way to get started but you may also want to develop your own clientele and start specializing. Plus, those freelance sites can get pretty competitive and a lot of times the client doesn’t care about anything but price.
That’s where your blog comes in. While you’re getting your business established start promoting your blog. It’s good practice for you and it helps establish your credibility with your clients. If you can point to your own blog and show them your promotional skills in action that goes a long way toward establishing your authority and before you know it you’ll be making money online writing ads for everybody’s product or service but your own!
What do you think? Let me know in the comments below!