How To Make Money Online Using Expired Domains And Pay Per Post Blogs

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At some point every blogger decides it’s time to start making some money online. They may have started their blog to talk about their wedding plans or build up an online resume, but eventually they start to think ‘Hey. There oughta be some way I can make money with this.’ Well, there is. You can set up a pay per post blog.

expired domains

It’s not necessary to use expired domains when you set up a pay per post blog. But there are benefits and I’ll explain more in a minutes. First, let’s talk about the blog.

When you have a pay per post blog it means that someone is paying you money for one of your posts. Basically, they’re buying your content. Maybe you have a really popular wedding blog and somewhere out there there is an individual or company that specializes in bespoke wedding invitations. In order to get their name out to more readers they might approach you and ask you to write a review post about their products and they’ll pay you for the post.

If you had just a regular affiliate blog with a link to a company that sells bespoke wedding invitations you’d earn a commission every time someone followed your link and bought something. But not every click will convert into a sale and not every person who visits your blog will even follow your link. But a paid blog post is guaranteed money, regardless of how many people click through. You’re paid one set fee and as long as you write a quality SEO post you’ve fulfilled your responsibility.

Generally there’s some price negotiation involved and your blog is more valuable if it has a lot of traffic and a good quality rating with the search engines. The advertiser wants to get the most bang for his buck and he’ll be looking at the activity on your blog – comments, social proof like Twitter and Facebook share counters, and ranking information.

Obviously, the advertiser is also going to be looking at relevancy. It wouldn’t make sense for someone who produces wedding invitation to advertise on a landscaping blog. And this is where using expired domains becomes beneficial.

There are several sites you can join to get into the pay per post market and once advertisers start seeing your name around they’ll be approaching you about all types of products. Like I said, they’re going to be looking for relevant blogs with established traffic. If this is something you really want to scale, you could set up dozens of niche blogs. But that means you’re going to have to do all that work to start building up traffic.

On the other hand, you could just search out expired domain names that already have existing traffic. Webmasters let domain names expire every day, for any number of reasons. The site isn’t producing they way they thought it would or they lose interest or whatever. The reason doesn’t matter. But what does matter is that some of those expired domains already have some pretty good traffic numbers. Snap them up, build a quick blog, and let those advertisers know you’re open for business.

How to you find advertisers willing to pay for your posts?

If you do a Google search for pay for post blogs you’ll find several websites. Payperpost.com is one of the most popular. All you need to do with these sites is register, provide a link to your blog (or blogs) and the advertisers will find you when they’re searching for bloggers.

With most of these sites you can also set a required fee, which is a good idea, and you also have the option of negotiating with an advertiser when they contact you.

Now, you know me. I’d much rather set up my own service and attract my own clients than compete in some of those free-for-all websites. And if you’re planning to scale this using the expired domains to build your catalog of blogs, then you’re obviously in this to make some serious money. Those online websites are a great way to get started, but if you really want to make money with expired domains and pay per post blogging, the best thing to do is get out of that competitive atmosphere and create your own unique service.

Build and promote a site to promote yourself as a pay per post blogger and add in some additional services to make yourself stand out from the crowd. For example, you could include link building and offer to comment on 10 or 20 blogs and leave a link back to your sponsored blog post. You could offer to Tweet you post a certain number of times or share it on Facebook or other relevant social networks. You could offer your advertisers a discount for ordering multiple posts. The possibilities are endless and the business can be scaled to the max!

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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8 Comments (Add one)

  1. Andi the Minion
    Andi the Minion

    Some very interesting ideas here, I have thought about being paid for writing posts but never thought about buying an existing but expire domain with traffic and building a blog specifically for it. Great idea. I had never heard of the website payperpost. I will pop and check it out.

    Cheers for that
    Andi

    1. Sté Kerwer

      Thanks for your comment Andi!

  2. Virgil

    This kind of thing is why you can’t trust most of what you read on blogs that are endorsing products. I would never write a review for money unless I was able to be completely honest about the product. Actually, I will never take money for any review I do. I guarantee that no one who pays you for a blog post is going to like a bad review. This kind of thing gives all blogs a bad name.

    1. Sté Kerwer

      Let’s be clear, I have already taken some money for reviews in the past, and I will certainly again.

      My guidelines for reviews are very clear: if you pay me for a review, you don’t pay for me to endorse the product/website, you pay me to spend time using/reading it. If I don’t like it, you’ll get a bad review.

      People who pay for a review are either confident that their product provides value (so they will get a positive review), or they do not care if the review is positive or negative as long as someone is talking about them.

      If you’re afraid that money could influence the way you think, don’t make paid reviews… but you’ll have less money in your pocket.

  3. Churchill Madyavanhu
    Churchill Madyavanhu

    I have recently been wandering if there is money to be made in writing reviews because I seem to be doing more and more of that. Your post gave me some answers and some hope. I agree that paid reviews might be a problem as Virgil said. However, as you mentioned if someone is paying for a review they should expect a review and not an endorsement. Simple as that.

    1. Sté Kerwer

      Reviews can definitely make you money. But you need to stay true to yourself and not sell your judgement for quick cash.

  4. Steve Moran
    Steve Moran

    I am moving toward this very model only on an annual subscription basis rather than a per article model. The question I have is this: Are there any guidelines for how much a single post is worth based on the amount of traffic to a website?

    Steve

    1. Sté Kerwer

      I don’t think so. You’ll have to come up with your own pricing model and adjust based on the number of new/recurring clients you get.