If you want to make money with your blog you need traffic. Lots of traffic. The more traffic the better. In fact, you can never have too much traffic. Now that we’ve cleared that up, let’s take a look at how to build a high traffic blog.
You needs lots of it: A high traffic blog has more content than you probably think. Those big name bloggers have thousands of blog posts and that’s what it takes to get those huge traffic numbers. Your content must be unique and packed with information and if you can present it in a way that engages your audience, so much the better.
You need to do keyword research: You can sit down and just start blogging if you want to but you’ll only bring in the traffic if you’re using the same words they’re using when they’re looking for information. Keyword research is crucial, and not just the top level keywords, either. If you’re going to provide thousands of blog posts you’re going to need to dig deeper and find those long-tail keywords that pull in more traffic.
You need a variety: Most bloggers create content in the form of text-based articles but they also realize that readers want a little variety. Nobody likes to sit down and read a dry, boring encyclopedia. Eventually they’ll get bored. Mix up your content with a weekly video tutorial or hire an artist on Fiverr to draw cartoons or infographics for your blog. Your goal is to provide information but you also need to engage your readers so they keep coming back – and bring their friends.
Internal Linking Structure
Start with pillar posts: Building a solid internal linking structure is important, both for your search engine rankings and as a way to keep readers on your blog. High traffic blogs focus on building pillar posts – strong articles packed with information that form the foundation of your blog. Then, pull individual keywords and points from those pillar posts and create additional content that links back to the pillar. These links provide a path for the search engines to crawl and lead your readers to the information they’re looking for.
Two clicks from the homepage: Ranking higher with the search engines means your links appear higher on the index, which leads to more traffic. And one of the things the search engines look for is that internal linking structure. The easier it is for the crawlers to navigate your blog and access all of your content, the higher you’ll rank. Since the crawlers and your visitors typically start with your homepage, try to make sure that every post is no more than two clicks away. Highlight the links to all your pillar pages by creating text links in your sidebar. Now, the visitor starts on your homepage and in one click they’re on a pillar post. From there, if you’ve linked all of your relevant content to that post, they only have one more click to find your deeper content.
Calls to action: Always have a goal for your readers in mind when you write your posts. For example, if today your goal is to get more people to subscribe to your newsletter, then work that call to action into your post. Your visitors aren’t mind readers but if you tell them exactly what you want them to do you’ll be surprised how many do it. Always plan to include a call to action that brings in more traffic. And TELL, don’t ask. “Before you leave, click here to share this article.” “Join my newsletter today.” And don’t forget the most important – “Subscribe to my RSS feed for instant email updates every time I post!”
Connect and socialize: Ask questions in your posts and encourage your readers to leave a comment to answer. And when they do, jump in there and connect. Find out which social networks your readers are using and join in the conversation there, too. Use calls to action to encourage your visitors to share your content or leave comments. Remember, not everyone is as comfortable with the Internet as you are and a lot of people don’t even think about sharing or commenting. But they will if you remind them.
What do you think? Let me know in the comments below!