How Journalists Stay Connected

In general, when you want to find out the facts surrounding a particular event, you go to a news website where “reliable” journalists present non-biased information, leaving you to form your own opinion. When you want to find other people who share your opinion and possibly expound upon it, you visit a blog. I think it’s important for bloggers to understand the difference and learn how journalists stay connected so they can give their blog more journalistic credibility.

journalist connected

Even though blogging has evolved over the years there’s still a bit of a stigma attached. In my opinion, that sour taste that develops when people talk about blogs is ironic – blogs originally developed as a means for people to express opinions and share ideas, as opposed to the hard-facts and news you find on websites. Yet this is the very reason people still relegate blogs to the back burner – because they express opinions they’re also perceived to lack credibility.

Now, I’m not saying you shouldn’t express your opinion on your blog because that’s a big part of what blogging is all about. Expressing your opinion enables you to connect with your readers on a personal level. But many bloggers just seem to pull their opinions out of a hat and present them as facts, with no supporting evidence to back up their claims.

For example, in a blog post about Facebook, I recently wrote something to the effect that Facebook had once again allowed access to users’ private information. But I wanted to stress the point that this had happened on more than one occasion and that something needed to be done. I didn’t just want my readers to think I was ranting because I don’t like Facebook.

So I rewrote the paragraph and searched out reliable sources of information that showcased the facts and statistics surrounding a number of documented instances where Facebook had, indeed, violated users’ privacy and I linked to those sources in my blog post. Now I’m not some blogger just spouting off, I’m a journalist giving them cold, hard facts to back up my opinion. As a bonus, this is also the type of article that generates natural backlinks from other bloggers looking for credible sources to cite.

Now, how did I find those reliable sources to link to? I made those connections the same way journalists make connections. For that particular article I did a Google and chose to cite mainstream media sites. I also like to use Twitter trends, especially if I’m on the trail of a popular, trending topic.

But I don’t stop at those Tweets, I also contact the person who’s sending them out and try to add them to my every-growing network of contacts. Journalists make also make connections using LinkedIn and Facebook and they reach out to people through their own websites and blogs.

My point is, your blog will have much more credibility if you take some time to connect with other experts and cite them as sources in your blog posts, instead of just rattling off comments that may or may not be true. And that extra dose of credibility is what it takes to get other bloggers to link out and connect with you.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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3 Comments (Add one)

  1. Monique
    Monique

    Just recognize- despite all the work you put into your posts- that you’re NOT a journalist. I’m a student studying public relations and journalism, and it shakes me up to see the craft that I work hard on and will eventually have a degree in just thrown around casually. Journalism and a host of other things are being amateurized, most definitely, but there is still a level of expertise that should be respected until this society turns into one where everybody does what makes them happy and salaries and such go out the window. Until then, bloggers are just bloggers; journalists are journalists; and journalists who blog are still journalists. All people should be doing research before they spout off, and doing said research doesn’t make a blogger a journalist– it makes the blogger more filled in than they were before and able to educate the readers.

    1. Sté Kerwer

      Did I ever say that I’m a journalist?

    2. Donna Anderson
      Donna Anderson

      “Until then, bloggers are just bloggers”?? JUST bloggers? You make it sound like bloggers are just a little bit higher on the evolutionary scale than pond scum. You also make it sound like the word “journalist” behind your name adds some credibility, when we all know there are plenty of “journalists” out there, both online and off, who don’t have a credible bone in their body.

      The great thing about blogging is that you don’t have to be a journalist, you don’t have to be credentialed, you don’t have to have a “personality” and you don’t have to have a college education. Thankfully, for many reasons, we all have different tastes. If people like your blog they’ll follow it, whether you’re a journalist a baker or a rocket scientist, or not, and in the end that’s all that really matters.

      I’m replying to your comment “just so YOU recognize” that having a “journalism” degree just means you know how to write “news” content and you’ve memorized the AP Style Guide. It doesn’t mean you know how to write “engaging” content. It also doesn’t make you an expert in any particular area, two reasons why most people follow a blogger – because they can give expert advice in some area and because their content is engaging.