“Mary, Mary, quite contrary, how does your garden grow? With silver bells and cockle shells and pretty maids all in a row.”
Mary didn’t get a beautiful garden just by dropping a few seeds in the ground and leaving the rest up to Mother Nature. If you want your blog to blossom and grow, then you have to nurture it, with lots of patience and tender loving care. How do you grow a blog? Let’s take a look.
Most new bloggers don’t start out with a huge following. You may think those 500 Facebook friends are enough but most of those friends have no interest in your blog beyond the fact that’s it’s written by you. Consequently, any traffic that comes to your blog in the beginning will come organically, through the search engines, and this type of traffic takes time to grow.
Post frequently: Every time you publish a new post it attracts the search engines and eventually they start indexing your content faster. The more content you publish, the better the chances you’ll appear in search results, and the more indexes you appear on the more traffic you’ll bring in.
Answer questions: Organic traffic that comes through the search engines consists of people who are looking for answers to specific questions. In the beginning, avoid publishing personal or opinion-type posts. Do your keyword research and answer questions.
Always be fresh and unique: The search engines are also looking for fresh content from a unique perspective. There are twenty-eleven blogs out there in your niche. You need to stand out from the crowd.
What Will You Plant?
If you’ve ever done any gardening then you know that some plants take longer than others to bloom. In fact, some plants take years to mature enough to be able to produce flowers or fruit.
Blogs are just like gardens. Some topics attract traffic instantly, like setting out a bowl of nectar to attract bees. Other topics take months, or maybe years to attract enough traffic to produce an income, but that doesn’t make that income any less attractive. And, either way, you’re going to have to blog about that topic for a very long time if you want to nurture and grow your business.
With some types of flowers you can toss a few seeds in the ground, add a little sunshine and water, and you’ll soon have beautiful blooms. With others, you have to apply special fertilizers, special pesticides, provide special lighting and water, condition the soil, and they take a lot of tender loving care.
Again, some blog topics are the same. You might be able to sit down and crank out five or six posts a day on one topic, but another topic may require more time and research per post, or there might not be much to say. But that doesn’t mean you like that topic less or that it’s any less promising.
- Choose a topic you’re interested in so you won’t get bored
- Choose a topic that has plenty of content-potential so you don’t run out of things to blog about
- Choose a topic you know so you can anticipate questions and look like an expert
Hard Work And Patience
Every gardener knows it takes a lot of hard work to get those beautiful blooms. Yet, no matter how hard you work tending your seedlings you still have to be patient. You can speed up the process but you can’t force a flower to bloom until it’s genetically ready to do so, and you still have to keep tending that flower once it blooms.
Understand that no blog makes a six-figure income over night. Some take months just to produce enough income to pay the hosting bill. Every blog, every blogger, and every niche is different, but successful bloggers are patient and dedicated to succeed.
There is no definitive secret recipe for growing a blog. Every successful blogger has a different technique. In the end, though, all successful bloggers have one thing in common: They know that a successful blog doesn’t just pop up and bloom on its own. It takes hard work, patience and a lot of tender loving care.