Help Readers: 6 Ways to be Kind to Your Readers
I’ve had days where let’s just say I haven’t been at the top of my game. On those days, when I’m reading over my blog post one more time before I publish, sometimes I say, “I can’t publish THAT! What was I thinking?”
If your blog post does more harm than good, it’s best to delete it and start all over again. Take a chill pill, first. Here are six ways to be kind to your readers and make them feel welcome on your blog.
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Open With A Strong First Paragraph
Don’t make your visitors read through two or three paragraphs just to find out what your post is about. Tell them in your very first paragraph. Some of them might not have time to stick around for all four courses but at least they’ll get the appetizer before they have to dash off. And if that appetizer is tasty enough they might just forget about that other blog they wanted to visit and hang out with you all day.
Get To The Point
Quit rambling and get to the point. Your readers don’t have time for is and neither do you. It takes time to write all that excess content that nobody really needs. Do yourself and your readers a favor. Start a personal blog for your philosophical musings and cut to the chase for your readers.
Be Clear And Concise
Tell them exactly what you want them to know and give them the information in an orderly fashion. If you’re giving them ten steps to do something, don’t skip steps and don’t force your readers to backtrack.
Some people might tell you to be entertaining but then you might think you need to tell a few jokes and, well… most bloggers suck at writing comedy. So instead, I’m telling you to be engaging. Be yourself. Don’t write like you’re trying to be someone you’re not. Write like you’re talking to your friends.
Adapt With Your Readers
It’s important to understand that people from all walks of life will be visiting your blog and some will be more experienced or skilled than others. Create content for those different levels. If you’re always writing for the beginners then those more experienced visitors will soon grow bored. Alternatively, if you’re always writing at a more advanced level your new visitors will be overwhelmed.
This also means that you need to be able to grow with your audience. As they gain more knowledge from you, you should always be a step ahead so you’ll always have more to teach.
Quality Always Trumps Quantity
You never go wrong when you serve your guests the best. For example, if you were visiting a friend, what would you prefer – a table full of chips and crackers and popcorn and cheap cold cuts or one single expertly cooked pot roast? Of course you’d prefer the home cooked meal.
If you’re reading back over that blog post and it’s just utter crap, delete it and start all over. Even if it means you don’t post today. It’s always better to serve your readers the best quality content you can.
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