Guest Posting Opportunities: How To Evaluate Websites Before Jumping In
I recently read a post on another blog that gave you this huge checklist of things writers need to do to evaluate a website for guest posting opportunities.
It was unbelievably arrogant and I’m still angry about it.
So, instead of throttling someone, I’m going to use my powers for good.
Ignore that guy and do this instead…
Stop Assuming You’re Not Good Enough
There are millions of incredible writers on this planet who’ve never had a blog and never published anything online. There are also millions of writers out there who might not be incredible, but they’re certainly better than a lot of the bloggers out there who call themselves “authorities” and “gurus.” Never let someone tell you you’re not good enough to submit a guest post anywhere you want. It’s your time you’re using to write that post and if that’s how you want to spend it, then go for it! If that authoritative blogger is stupid enough to turn it down just because he doesn’t recognize your name, then it’s his loss, not yours.
Is It A Relevant Blog?
What do you want to gain with your guest post and will that blog help you reach that goal? If you want to send traffic to your own blog then you need to look for blogs in relevant niches so your guest post will be more effective. When a reader sees your guest post he’s going to assume you have more of the same type of content on your own blog. If you do, he’ll stick around and read it. So it’s important to look for guest posting opportunities on blogs that are in relevant niches.
Is It Active?
Does the blogger post frequently and regularly or was the last post more than a week ago? Are there many comments? Are people sharing and tweeting his posts? If the blog looks active and you think it’s a good fit, then go for it. Don’t worry about all that Alexa and Quantcast crap.
Does The Blogger Accept Guest Post Submissions?
Many bloggers have posts or pages highlighted that give their guest posting guidelines. If the blog’s your interested have these guidelines, make sure you follow them to the letter. If there’s nothing to indicate the blog accepts guest posts but you want to send one anyway, go for it. Most bloggers have their contact information posted somewhere on their blog. If you’re willing to spend the time writing that guest post without knowing for sure it will be accepted, then bully for you. That’s the kind of attitude it takes to get ahead in this world.
Give It Your Best Shot, The Worst They Can Do Is Ignore You
Don’t be intimidated by those A-list bloggers. They’re not gods. Some of them aren’t even very good bloggers. Many of those big name guys are only “big” because they started blogging back before all the rules and competition. Don’t let anyone tell you you’re not good enough to submit a guest post to these guys.
The worst thing they can do is ignore you, and some of them probably will. But don’t let that stop you. If you’re a new writer and you’re just trying to get some exposure, don’t worry about page rank or A-list status. If a blog looks like a good fit and you’re willing to write the post with no guarantee of acceptance, then go ahead an write it. Get your byline on every single blog you can.
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