Guest Blog Growth: Supercharge Your Subscribers

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How many new subscribers did you pick up the last time you were a guest blogger? 10? 20? None? If you’re ready to throw in the towel, hang on. Here are three tips to help you get 100+ new subscribers every time you guest blog.

Guest Blog For High-Visibility, High-Traffic Relevant Blogs

That might seem like a lot of requirements to look for but each one makes sense.

High-Visibility Blogs: Guest blogging on a high-visibility blog builds your reputation and gives you some bragging rights. Put a link to your guest blog post in your own sidebar and when new visitors to your blog see it they’ll think, “Wow! This guy must be good. He’s been published at XYZ Big Name Blog. I think I’ll subscribe and see what he has to say.

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High-Traffic Blogs: It only makes sense: If you’re a guest on a blog that only gets 300 visitors a day, you’ll be lucky to get 3 new subscribers. Only 10 percent of that blogs visitors will click through to your blog and about 10 percent of those visitors will subscribe to your blog. It’s a numbers game. Guest blog on high-traffic blogs and increase your subscribers exponentially.

Relevant Blogs: It should go without saying, but just in case… if you really want people to follow you over to your own blog then you’re going to need to write a guest blog post that’s highly-relevant to the audience of the other blog.

Your Content Must Be Worthy Of Acceptance

Before you can get more subscribers with your guest blog post you have to get that post published somewhere. If you’re just phoning it in then you might as well hang it up. Bloggers are too protective of their link juice these days and they’re not publishing just any old guest post any more. That means, if you want to get your guest post accepted by these high-visibility, high-traffic blogs you need to write above-Stellar content. It’s got to be the cream of the crop.

Your Own Blog Is Crucial, Too

Most of those subscribers you’re going after are already subscribed to that other blog, and probably at least a few others. They may follow your link back to your blog but they’ve already got enough junk flooding their email, they’re not going to subscribe until they’re certain they like your blog.

If you really want to increase the number of your subscribers then you should take a look at the page you’re sending them to. Give those new visitors some more of your high-relevant, above-Stellar content, right there on your own blog. If necessary, publish a new post on your blog to compliment your guest blog post.

Too often we focus on getting that guest blogging traffic to visit our own blog, but we forget to spruce things up before they arrive. You never get a second chance to make a good first impression. So before you start worrying about being a guest on someone else’s blog, make sure your own blog is the best it can be.

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  1. Sara Chambers-moss

    Great advice! It’s always a bit of a Catch-22 to get asked to do a guest post until you have enough of a reputation to warrant it! Regardless, I agree that the goal is to get new subscribers – the starving crowd that wants to read what you have to write!

  2. Natalie

    This post came just at the right time for me. My guest blog just got accepted. I was wondering how to get the new people to subscribe to my blog. How do I need to prepare my blog for new readers? I’m new to blogging and have a handfull of subscribers.

    How do I get more people to subcribe when I don’t have a free e-book or 100 tips to give away?

    1. Natalie, getting these new visitors to a dedicated page on your blog could be a good idea. You can engage more with them if you are writing a message that is specifically targeted at people coming from that blog you just guest posted on.

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