Go Hard or Go Home, Especially If You Are Building A Website

dukeo.com

When you’re punching a time clock we all have days where we don’t feel like giving 110%, so you spend the day pushing papers around on your desk, trying to look like you’re actually working. But when you’re starting your own business you need to either go hard or go home, every single day, especially if you’re building a website.

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If I had a nickel for every domain name I’ve purchased I could probably retire and go live on some secluded tropical beach. But when it comes to building websites it’s not about “starting” it’s all comes down to “execution.” And unfortunately, I haven’t found a way yet to stretch a day from 24 to 28 hours.

The business of actually building a website isn’t really that complicated, especially if you’ve built as many as I have. You just do the standard market research (or you SHOULD, anyway) buy your domain name and set up a blog. Easy-peasy, right?

But there are two problems with this scenario. One, I found myself rarely taking the time to do in-depth market research. I’d hit on a great idea for a website, check out one or two keywords to see what the competition looked like, spend 30 minutes choosing a domain name and – Click! – hit that Buy button. Within a couple of hours I’d have a blog set up and maybe even three or four articles and I’d be quite pleased with myself for finding this wonderful, profitable niche.

But then the second problem would rear its ugly head: There are only 24 hours in a day. And I already had other established blogs I had to attend to. Blogs that were already making money and wouldn’t be if I didn’t spend time working on traffic generation and backlinks and all the other little tasks that go along with blogging.

Within a matter of days, hours really, that new website would fall by the wayside, because, as we all know, you can’t just set up a blog and expect it to take off over night. It takes a lot of constant hard work to build a money-making site.

Would I do it again? Probably. But now I’ll take some time to look around more before I leap. Here’s what you need to think about before you decide to build a website:

  • Do you have the time to focus on your new business? If you already have an established blog, think back and remember how much time you had to spend building that site up to the level it’s at today. Do you have that much time to spend on a new site?
  • If you have other websites, how will they be affected? Obviously, starting a new website is going to take time away from your existing sites? Will they be harmed in the process?
  • Can you afford to outsource? If it’s really a great business idea can you afford to outsource at least some of your content or other tasks?

When you look around the Web you’ll see that just about any website idea can be profitable, provided you have the time and desire to do all the hard work that’s involved in building up that site. If you don’t, if you’re not prepared to give it all you’ve got, then there’s no shame in admitting it. Save yourself from a guilt trip, focus on improving your existing business, and take a pass on that new domain.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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6 Comments (Add one)

  1. George from seekdefo
    George from seekdefo

    This outsourcing thing. Can we do it dirt cheap. In india people write 1000 worded articles and are happy with 5 dollars for that.

    1. Noah Lampert
      Noah Lampert

      And then you end up with articles that have the term “worded” in them.

      There’s nothing wrong with outsourcing as long as you’re aware of the quality that comes with it. And that’s not to say it’s all bad. Just make sure to vett.

      1. Sté Kerwer

        Agreed: You get what you pay for.

        Cheap price = cheap article. Period.

    2. Sté Kerwer

      If I remember correctly, on another post you were commenting that you would write articles only for $0.1 per words, resulting in $100 for a 1000 words article… And here you want to buy article for 20 times less…

      It looks like someone need a little reality check. You should learn to align your expectations with reality.

  2. Erich Stauffer

    Been there, done that (about a hundred times over). It’s hard to come up with a great idea and not act on it. In the beginning it’s ‘fun’ because it has so much possibility and you haven’t put that much work into it, but as soon as you have to start doing the work, one of two things happen: you either stop completely or trudge through in ever increasing fear of failure. Solidarity, brother. Keep it up. I’ve been enjoying your writing.

    1. Sté Kerwer

      Or a third thing happen: you work your ass off and deliver the project!