Ghost Blogging: It’s A Lot More Common Than You Think

Steven6 responsesBlogging

Just when you think you’ve got this blogging thing all figured out you realize there isn’t a blogger behind the curtain at all – it’s a ghost. A ghost blogger. And they’re everywhere. They’re the unseen, unknown bloggers and they’re responsible for the content on more blogs than you might imagine. So let’s pull back the curtain here and take the mystery out of ghost blogging.

What Is Ghost Blogging?

Ghost blogging, or ghost writing, is the process of writing content for other people and letting them publish it under their own name. They get all the credit while you do all the work. Of course, you get paid for this work, and sometimes you can make a lot of money.

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What Are The Benefits Of Being A Ghost Blogger?

The only real benefit to ghost blogging is the money you make. You don’t get to include your byline on your posts, you don’t get a link back to your blog, and you can’t ever link to your posts for your portfolio. You are essentially creating content to make someone else look like an expert and if word got out you’d ruin his reputation and his business.

A lesser benefit is the potential for long-term income. Many bloggers outsource their content. They’ll buy 5 or 10 articles at a time and they move from writer to writer. But generally, when a blogger hires a ghost blogger the hope is that ghost will stick around, get to know the blogger’s goals and his audience, and create higher-quality content that actually makes a difference to his business.

Is Ghost Blogging Ethical?

From the writer’s standpoint, ghost blogging is completely ethical. It’s just another income stream for freelance writers.

It’s also ethical from the blog owner’s standpoint. Many blog owners either don’t have the time, or don’t have the skills to produce quality content. Let’s face it, not everyone is an effective communicator, especially in writing. A reputable blog owner has a responsibility to provide top-notch content and sometimes he has to pay someone to write it.

Is he misrepresenting himself to his readers? Not at all. The blog owner may not actually do the writing, but he generally oversees the project to make sure it meets the needs of his readers.

How Do You Find Ghost Blogging Jobs?

That’s a huge question which could easily be enough content for a whole ebook. Basically, you find ghost blogging jobs the same way you find guest blogging or freelance writing gigs. You can check freelance writing job sites or set up a gig on Fiverr, but the best way to do it is to get your name out there.

  • Guest blog on relevant blogs and websites
  • Network with other bloggers and let them know you’re available
  • Promote your ghost blogging services on Twitter

More blog owners than you’re aware of either outsource their content to article writers or hire ghost bloggers to write their content. It’s just another way to ensure you always have fresh, unique, high-quality content for your blog.

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6 Comments

  1. Howard Lee Harkness

    I run 3 “guest” blogs, so I don’t have the ethical issue of misrepresentation of authorship. So far, I have not paid any of my authors, but I am considering a small payment — in addition to authorship credit and a backlink, to see if that will result in higher-quality articles on all 3 of my guest blogs.

    I need to come up with a reasonable amount to pay an author under those conditions. (suggestions welcome)

    1. Hello Howard, actually there has been many experiments showing that adding a monetary compensation is not necessary a good thing. Mainly because it changes the way people perceive the value of their own work. Let me know how it works for you.

  2. Mcc43

    From the point of view of my country, Italy, this is a whole new topic. I never thought about this, I’ll try to figure out if the practice of ghost blogging is actually practiced here.
    I do not believe very widely: more common a personal vanity that leads one to believe having something interesting to say, even when it is not.

    1. I think it has little to do with geographic location. You’ll be surprised to see how many of the big websites out there are using this kind of service.

      Ghost writing has been used for ages by “book authors”. For example, their are lots of politicians who publish books under their own name, but they actually didn’t write them.

  3. Ganador

    For a while I “paid” my guest writers with merchandise/coupons that were provided by my advertisers. Everyone was happy, I was getting fresh content and my writers got rewards (not cash but still it was a win-win for all)

    1. What happened then?

      Did you quit this practice or are you still doing it successfully?

      On Dukeo, I’m making a difference between guest bloggers who just want to publish 1 or 2 posts (mostly for SEO), and hired writers who publish articles on a regular basis.

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