Ghost Blogging: It’s A Lot More Common Than You Think
Just when you think you’ve got this blogging thing all figured out you realize there isn’t a blogger behind the curtain at all – it’s a ghost. A ghost blogger. And they’re everywhere. They’re the unseen, unknown bloggers and they’re responsible for the content on more blogs than you might imagine. So let’s pull back the curtain here and take the mystery out of ghost blogging.
What Is Ghost Blogging?
Ghost blogging, or ghost writing, is the process of writing content for other people and letting them publish it under their own name. They get all the credit while you do all the work. Of course, you get paid for this work, and sometimes you can make a lot of money.
What Are The Benefits Of Being A Ghost Blogger?
The only real benefit to ghost blogging is the money you make. You don’t get to include your byline on your posts, you don’t get a link back to your blog, and you can’t ever link to your posts for your portfolio. You are essentially creating content to make someone else look like an expert and if word got out you’d ruin his reputation and his business.
A lesser benefit is the potential for long-term income. Many bloggers outsource their content. They’ll buy 5 or 10 articles at a time and they move from writer to writer. But generally, when a blogger hires a ghost blogger the hope is that ghost will stick around, get to know the blogger’s goals and his audience, and create higher-quality content that actually makes a difference to his business.
Is Ghost Blogging Ethical?
From the writer’s standpoint, ghost blogging is completely ethical. It’s just another income stream for freelance writers.
It’s also ethical from the blog owner’s standpoint. Many blog owners either don’t have the time, or don’t have the skills to produce quality content. Let’s face it, not everyone is an effective communicator, especially in writing. A reputable blog owner has a responsibility to provide top-notch content and sometimes he has to pay someone to write it.
Is he misrepresenting himself to his readers? Not at all. The blog owner may not actually do the writing, but he generally oversees the project to make sure it meets the needs of his readers.
How Do You Find Ghost Blogging Jobs?
That’s a huge question which could easily be enough content for a whole ebook. Basically, you find ghost blogging jobs the same way you find guest blogging or freelance writing gigs. You can check freelance writing job sites or set up a gig on Fiverr, but the best way to do it is to get your name out there.
- Guest blog on relevant blogs and websites
- Network with other bloggers and let them know you’re available
- Promote your ghost blogging services on Twitter
More blog owners than you’re aware of either outsource their content to article writers or hire ghost bloggers to write their content. It’s just another way to ensure you always have fresh, unique, high-quality content for your blog.
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