There are two reasons I want to talk to you about getting real about your traffic today. One is because I’m afraid you don’t understand what your “real” traffic numbers are and where you can find them. And the other is because I want you to understand what happens when you “get real” about traffic generation. Both of these are going to make a huge difference for your business, so if you’re ready to “get real” let’s do it.
First, let’s talk about your real traffic numbers. Many of the larger hosting companies provide web analytics for your site. You can access it from your cpanel. My blog was a few months old before I even learned about analyzing traffic and when I first went into the analytics provided by my hosting service I was amazed.
This was my first blog and I was greener than green but to my surprise and amazement I was getting almost 1,000 visitors every single day. I must be smarter than I thought!
Well, that didn’t last long. I soon found out that those numbers are greatly exaggerated. The traffic numbers you see on your hosting company stats include every single hit on your site and a “hit” occurs every time a URL is accessed.
Now, in case you’re unaware, dozens of URLs are “hit” every time someone arrives on your blog or clicks to a new page. Your header has a URL, your background, every image, every video and every element on your site has a URL. So those “hits” that you’re seeing are counting a lot more than just the actual number of visitors you had.
For more accurate stats you should install Google Analytics on your blog. Yes, you’ll have to have a Gmail account but you’re going to need one sooner or later. Google Analytics is free and it’s the most accurate method to track your traffic statistics. So register and start getting real traffic results.
Now, let’s talk about “getting real” about generating traffic. I’m not going to go into the million and one ways to generate traffic right now but I will tell you this: If you’re unhappy traffic all you really have to do is focus your efforts. Instead of trying to cover the entire Web, focus on one new traffic source and work with it until you see improvement.
For example, if you don’t have a Twitter account, get one. And spend one hour a day for the next month focused only on developing your account. By the end of the month you’ll have a good number of targeted followers and you’ll see traffic coming in from Twitter.
But if you join Facebook, Twitter, Reddit and 15 other social networks, all at the same time, you’re not going to have time to focus on any of them and you’ll just be wasting your time. So “get real” about generating more traffic and you’ll see a difference by the end of the month.