Generic Blogging: The Right Choice for Newbies?
One of the biggest challenges for new bloggers is finding that perfect niche, the one thing you’re interested in enough that you can always come up with something new and interesting to blog about, but it must also be a niche that has plenty of traffic and money-making opportunities. When you don’t really know how to blog for money, this can be quite a challenge. And better choice for newbies might be to set up a generic blog.
Since the Google Exact Match Domain update you probably want to stay clear of keyword rich domain names anyway so this is the ideal time to choose a generic domain name, perhaps based on your own name or some catchy saying. Whatever you choose, the big difference between generic blogging and niche blogging is this:
With niche blogging you stick to relevant keywords, do a lot of market research, and blog about one specific topic – forever. Eventually you become known as an expert in your field and that’s when you start to generate large traffic numbers, which soon turns into income.
With a generic blog you blog about whatever you want, whether you’re an expert or not, with no real intention of ever becoming an expert in anything. Which means you don’t really have to do all of that research and you’ll always have something to blog about.
Some pro-bloggers will tell you that a generic blog is harder to monetize but I disagree. In my opinion you shouldn’t try to monetize any blog, even a niche blog, until you start getting good traffic numbers and find out what your audience really needs. Otherwise you’re just wasting your time and potentially scaring away customers. And it doesn’t take any longer to generate that traffic with a generic blog than it does a niche blog.
One example of a wildly successful generic blog is The Style Rookie. This blog was started by a young girl named Tavi Gevinson and when she started it she blogged about things that were going on in her life – school events, weekends with her family, her favorite music and books and typical teenage topics. Of course, since she was a young girl at the time, one of the things she talked about was fashion.
In the beginning, Tavi’s blog was not monetized. In fact, I believe she blogged for a couple of years with no intention of making money, it was just a hobby. At the time she was even using Blogger.com as her platform. Soon, however, she was getting thousands of visitors every time she posted and, because she frequently mentioned fashion in her blog, several of the top New York fashion designers started following her.
Now, Tavi appears on the cover of national and international magazines, she has her own online magazine, she gets front row seats to New York and Paris Fashion Week shows, and she’s sponsored by several big-name designers. And all because she started a generic blog as a hobby. Tavi is actually more successful than a lot of the professional bloggers I know!
They key is to generate the traffic first. Once you’re engaging with your visitors, if you’re able to think creatively, you’ll always be able to find a way to monetize your blog. And by that time, it won’t matter if you’re using a generic domain name or not. Your blog will already be established.
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