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Generating Blog Traffic: A Simple Explanation

Steven 2 responses Traffic Generation

I have a large network of blogger friends and of course, our conversation often turns to the topic of traffic generation. Some swear there’s no value in social medial traffic, some swear organic traffic is worthless. But the one thing we all agree on is that there are dozens of methods for generating traffic and sometimes we need to step outside our comfort zone and try something new.

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Are you letting your analytics influence how you generate traffic? You may not think so but when you look at those stats and see that most of your traffic is coming through the search engines, what’s the first thing you do? You pat yourself on the back for doing such a good job at SEO and you look to see what you can do next to improve that number.

But don’t feel bad, because bloggers who get most of their traffic from the social networks do the same thing. When they see a big spike in their Facebook traffic they focus even more attention on creating sharable content.

The fact is, from the very beginning we’re told that when we find something that works we should wash, rinse and repeat. It doesn’t take long before it becomes habit and we forget there are other alternatives.

Generating traffic from multiple sources only makes good business sense. Just ask all those bloggers who watched their blogs drop out of the index when Google unleashed the Panda. It’s like that old saying about putting all your eggs in one basket. If something happens to that basket you lose all your eggs, but if you’re carrying a few in this basket and a few in another, you’ll still have some eggs for breakfast.

The same thing can happen with social media traffic. Facebook may be booming right now but who knows? Next month there might be a new social site that attracts everyone’s attention or Facebook might go under.

There are those who say that the key to building a strong, well-rounded business lies in having a good product mix. But your traffic mix is equally important. Not only because you might lose that source some day, but also because of the different types of traffic and how they relate to your blog.

For example, if you’re using Adsense or some other PPC advertising, then you’ll have better luck with search engine traffic. But that doesn’t mean you won’t also get some clicks from social traffic or direct traffic. Granted, the clicks will probably be fewer. But can you really turn down the extra traffic?

And once you do have that additional traffic coming in, you can always add some type of monetization that will appeal to that group of visitors.

My point is, don’t assume that because your traffic seems to be coming from one main source that nobody else is interested. There are people tucked into corners all over the Internet, all you have to do is extend your reach. And when you do, you’ll have a much more reliable traffic base. One that won’t disappear if you drop your basket.

If you want to increase the traffic to your website, I have written a step-by-step guide that will show you how to exploit Pinterest for traffic for as little as $17 (one-time fee). You will get access to a detailed 54-pages guide filled with actionable techniques, written by a traffic generation specialist. Check my Pinterest Traffic Explosion guide now, and learn how to turbo-charge your blog traffic with Pinterest.

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  1. Bobbie

    When I first started blogging everyone told me that Facebook was where I needed to focus my attention. So I did. I worked hard to get 13,000+ fans, etc. Then back in August the traffic from Facebook started dropping rapidly. I think we all know why, I wasn’t paying to promote my posts. The problem was my page numbers were reducing. I was at my wits end, so I started Stumbling and using Pinterest more. Now I get more traffic from Pinterest than I ever did from Facebook. Even so I am not putting all my money on Pinterest. I have been working to build up my Google+ and Stumble Upon network. You made some really good points and I am sharing this post to help new bloggers not make the same mistake I did! Thank you !

    1. It sounds like you have it all covered, Bobbie. Diversification is extremely important… If one traffic source changes for whatever reason, you won’t lose all your traffic anymore.