Error 404: Off Page SEO Basics

Steven2 responsesSEO
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This post is a follow-up of last week post about SEO: Off Page SEO: Technical Pages. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to WordPress SEO.


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Error 404

When some of your webpages are removed or don’t exist, the webserver returns a 404 error. The page displayed when this error is returned is totally customizable, and it is strongly advised to do so.

Offering a webpage to your visitors with the same layout as the other pages of your site and with a high number of clickable links to other content will significantly decrease the bounce rate usually generated by an error page.

Tip: How to design your 404 page? It must use the same layout as the other pages. All the links to your categories should be there. You can add a mini sitemap that will help your visitor locate some content that might be interesting for him.

When you're learning how to do seo, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start blogging for money for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning search engine optimization, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else, including search engines.

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  1. I usuallt set my 404 page to being an offer (ie squeeze page or something similar)

    1. That’s an interesting idea… I should probably put a signup form for my email newsletter on my 404 page.

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