Engaging Blog Content: 5 Quick Tips on How to It
Do your blog visitors ‘get’ your blog? Are they actually sticking around to read your posts? You can tell, you know, by looking at your Google Analytics. If your visitors are just bouncing in and out, then they’re not really getting your message. And the problem isn’t that they have a short attention span. The problem is that you’re not giving them a reason to stick around. Here are 5 quick tips on how to write engaging blog content that keeps your reader focused and on your page.
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Give them real information
I hate to read a blog post that’s just regurgitated information. I’ve probably read more than a hundred posts that all tell me the same 7 tips about getting more followers on Twitter. And I hate it even more when the title says I’m going to learn 7 tips but they only give me 5 – and then send me to a sales page to buy their ebook if I want the other 2!
Give your readers the whole story and make it your own. There are a lot more than 7 methods to get more followers on Twitter. Tell me 7 I’ve haven’t already seen a dozen times over. And tell me why they work. And I want to know how they work so I can fix it if I do something wrong. And I want to know if you used them and what kind of results you achieved. Give me some real information.
Learn some new words
If I hear about one more ‘awesome’ ebook or ‘really cool’ plug-in I’m going to go postal on someone. Learn some new words do dress up your descriptions and add color and excitement to your content.
You don’t have to memorize the dictionary but understanding a little about how words can be used to stimulate your readers imagination is a valuable asset in the blogosphere. Especially when you get ready to start writing sales pages.
There are writer’s resource groups and forums all over the Web if you really want to dive in. At the very least, though, use a thesaurus to find new words to spice up your content.
Write so it’s easy to read
It’s been said before, but it bears repeating – format your content so it’s easy to read. Shorten your sentences and use bullet points when you’re making a list of points. Use sub-headings to draw attention to new topics within your post. Leave a break of white space or insert an image to give your readers a second to rest their eyes.
And for Heaven’s sake, learn how to break up paragraphs. A paragraph should be about one topic. When you start talking about something else, you start a new paragraph.
Quit walking on eggshells
Talk to your readers as if you were talking to a friend. When you’re upset about something your friend can gauge your temperament by the tone of your voice. Your readers can’t hear your voice, though, so you have to let them ‘read’ your emotions. Let them know you’re a real human being by using words that tell them when you’re angry or when you’re excited about something. Nobody likes to converse with a robot.
Like most bloggers, you’re probably trying to make money with your blog. As you’ve probably noticed, you have some competition. No matter what niche you choose these days, someone has already beaten you to the punch. If you want to stand out from the crowd, you need to be unique.
Everything I’ve covered so far will go a long way toward making your blog more engaging, more attractive to your readers. But the one thing that will really keep them on the page, and keep them coming back for more, is if you can find that something which makes you special. That something that sets you apart from the rest.
This might be the most difficult obstacle for you to overcome but it’s also the most rewarding. Before you write your next blog post, sit back and take a look at what it is that makes people in your circle listen when you take the floor to speak. Why do your friends listen? Why do your co-workers listen?
Is it because of the words you use, or the way you explain yourself? Are you a great teacher? Do you have a unique way of looking at the world around you?
Take those traits that set you apart and make you special to the people around you and incorporate them into your blogging life. Quit trying to be like every other blogger on the planet and just be yourself. Do what you do best and you won’t have to try to write engaging blog content. It’ll just come naturally.
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