Email Marketing: Is It Superior To Blog Marketing?
When it comes to a business, marketing is the most powerful tool you have. You need customers, clients or readers and the only way to get them is to present them with your website. The problem is knowing which marketing tools to use. Two of the most common marketing methods right now are blog marketing and email marketing. If you are trying to develop the best strategy for your business then you might be curious as to which one is right for you. Before you can make that decision, you have to understand a little bit about each one.
Blog marketing is much like what the name implies. Rather than approach customers directly, you would use your own blog to market what you have available. Many businesses do this and are quite successful. It gives you the ability to keep people up to date on what is being offered, any specials you currently have and any news that you might want to share. Those who are interested can keep up with your blog on their own time. You will not have the hassle of being considered spam mail and you can give special deals to those who take advantage of your blog. It can prove to be quite beneficial to your business.
Email marketing works slightly differently. Rather than a generic post to anyone who is interested, you will send emails to those who have signed up to receive them. This may be in the form of a typical email, a newsletter or even special flyers. When a user signs up they no longer have to worry about finding your page to keep up with new releases and special deals. They have chosen to be active on the list and you can contact them as you see fit. The down side is that sometimes you are considered spam and overlooked. Many people sign up and then never read the emails. However, you typically get a large number to sign up and significant amounts are driven to the website through your emails.
So now you may be wondering which one is best for you? Both have been tested by companies from large to small and proven to be successful. There are advantages and disadvantages to both styles of marketing. Much of your decision will depend on your own preferences. If, however, you have the time and ability it would not hurt to utilize both forms. Then you have an increased chance of driving traffic to your site through your marketing.
The most important thing to remember is that marketing is vital. Whatever strategy you select should be done with the best interest of your site in mind. What will drive the most people to your page? What will your particular customers prefer? Get to know your target audience and that will tell you a lot about what decision you should make. Then you can select the right marketing method and begin putting it to work for you.