Email List or RSS: Which One Should You Build?
If you are a blogger that is working towards making a living on your blog then you have to consider more than the content you create. You have to look at the status of your blog and the value that it holds. It also means you have to consider working towards building on that value. Much of this can come through both the RSS subscriber list and the Email list that you develop. As a blogger you are likely aware of this, but you may be wondering which is more important. If you have to focus on this task, which one should your attention be given to?
Your RSS list is simply a list of those that have subscribed to your blog. They receive a display of your posts on their RSS feed. That is not to say that this list is not important. It holds great importance when others are looking at your site for financial purposes. If someone is considering investing with you for any reason they will take note of how many subscribers you have because they tells them how popular your blog is. That is why so many bloggers work hard to develop and build a healthy RSS list for their site.
An email list is quite different. Your readers will still opt in, but they will be able to receive more than a copy of your blog post. You can send them important information, special deals and even events that you want to promote. This list gives you the power to contact your readers randomly and push them back towards your site when you deem it is important. Not only is this list an important marketing tool, it also shows those same investors that you are popular enough that others wanted to opt-in to your list. Bloggers find this as important as well and work to build it up over time.
Now that you know what they both entail, which should you focus on? Given that they both have benefits and add to your social standing, the answer should easily be both. There are ways to focus equal time on each of them and continue to build them as needed. You want to have a strong email list, but you want others to see a thorough RSS following as well. So rather than choose between the two, take the time to build up both of them and reap the rewards of that decision.
As you begin to build up your lists, keep in mind that your content should still be top quality. If you overlook that in an attempt to look good to others you will lose readers, subscribers and members of your email list. It is always important to remember that you are there for the readers as much as you are there for the money. Without them you have no blog and the income will go away. As long as you focus on the right things it is okay to spend time devoted solely to building your lists and your reputation.