Email a New Reader of Your Blog

Welcome to my 31 Days to Build a Better Blog challenge. Today we’re going to talk about a tip to turn new visitors into loyal readers. As you can probably tell from the title of this post, your homework today will be to send an email to a new reader, but no student likes to be assigned homework without understanding how it’s going to help, right? So let’s start today’s lesson.

Why Bother Converting New Readers Into Loyal Readers?

Obviously, we all want to keep bringing in new readers. But repeat visitors, loyal readers who love your blog and return every time you publish a new post, are even more important. Those are the readers who are more likely to share your links in their social networks and they’re more likely to talk up your blog when they’re commenting on other blogs.

Loyal, repeat visitors are also important if you’re selling direct ad space on your blog. These repeat visitors help increase your page views because they come back every day. They may even come back three, four or more times each day if you publish multiple posts or if they’re active commentors. They’re also responsible for sharing your content which brings even more new eyes to your blog.

All of those page views ad up and help you attract advertisers who are willing to pay for ad space on your blog.

How Does Emailing A New Reader Help?

I can’t tell you how many blogs I’ve left comments on over the years and then never gone back for another visit. I make a point of going back, though, when I receive an email from the blog owner, and it happens more frequently than you might think.

How To Email A New Reader

  1. Most blogging platforms require the commentor to also include his email address. You can find it on your dashboard along with their comment.
  2. Introduce yourself and thank the reader for commenting.
  3. Make your email relevant to their comment by either answering a question they asked or adding to their comment to extend the conversation.
  4. Thank them again for commenting and let them know you look forward to hearing from them again.
  5. Include your name with a link back to your blog.

Sound like a trivial little, time-wasting tip? Not really. Take a look at your page views right now. Each new reader you email means an increase of 365 page views a year (if he visits once per day). Add 365 new loyal readers over a year and you’re looking at an extra 133,000 pageviews a year. So what are you waiting for? Don’t you have some homework?

Sté Kerwer
Article written by Sté Kerwer (1993 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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10 Comments (Add one)

  1. Dave Lucas

    What do I think? I think you’re onto something, and I have decided to participate in your 31 day challenge!

    1. Sté Kerwer

      I’m glad to head that you are on board for this “31 days to build a better blog” challenge.

      Please keep me posted on your successes along your way.

      I’d love to hear the kind of results you will see by implementing my advice.

  2. Paramjit Kaur

    This a brilliant idea! Not a time waster at all. Time for me to connect back with the readers of my blog! Thank you for this great insight! Looking forward to hearing more tips on how to make my blog more sucessful!

    1. Sté Kerwer

      Hey Parajmit, thanks for the nice words :)

      Interacting with your community is an essential step to building a successful blog.

      Your readers want to connect with a human-being. They don’t want just another anonymous brand.

  3. Howard Lee Harkness

    I’m trying to get an understanding of your arithmetic. If a subscriber gets you 365 extra pageviews a year, how do you calculate that 365 extra subscribers get you 133,000 pageviews a day?? 365 more per day, maybe. Or 133,225 more per *year*.

    1. Sté Kerwer

      Hello Howard, this was actually a typo. Obviously I meant 133,000 pageviews per year, not per day.

      Thanks for pointing it out.

      Are you planning to take part in this challenge to grow your own blog?

      1. Howard Lee Harkness

        All of my blogs could use some growth.

        I think I will pick out just one to concentrate on; just haven’t decided which one yet.

        I initially thought about working on 3 simultaneously, but I think one of my biggest problems to date has been lack of focus. I will be checking this week to see which blog has been my biggest moneymaker, and go for that one.

  4. Jennifer Cunningham

    I think the tip here was a great idea. I even thought about doing it but because I had read it nowhere from bloggers I refused action. Thank you for the tip. I can so write a personable email. Thanks again.

  5. Daivd

    This is a really great tip. I always post a replay to every comment but I haven’t replied via email. I can see how this will encourage continuing the conversation which started on my blog. Also thanks for the reminder to add a link back to my blog. Simple but important. I’ll get right on this one.

  6. Kimberly McElhaney
    Kimberly McElhaney

    Thank you for the challenge! Is there a program to program my brain with all of the daily learning curve balls I am catching? Or an Acronym voice over button?
    Hello and nice to meet you;
    From; The one that is just stepping out of the Pitchers box and into the wake. I did really need something to get me going, kinda like climbing the Stratosphere Tower every year.
    Here it goes 108 flights to go. P.S. Is there an average build time for a website;)

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When posting a comment, please use your personal name, not your business name. I find it a lot more interesting to talk with people instead of talking with brands.