Welcome to my 31 Days to Build a Better Blog challenge. Today we’re going to talk about a tip to turn new visitors into loyal readers. As you can probably tell from the title of this post, your homework today will be to send an email to a new reader, but no student likes to be assigned homework without understanding how it’s going to help, right? So let’s start today’s lesson.
Why Bother Converting New Readers Into Loyal Readers?
Obviously, we all want to keep bringing in new readers. But repeat visitors, loyal readers who love your blog and return every time you publish a new post, are even more important. Those are the readers who are more likely to share your links in their social networks and they’re more likely to talk up your blog when they’re commenting on other blogs.
Loyal, repeat visitors are also important if you’re selling direct ad space on your blog. These repeat visitors help increase your page views because they come back every day. They may even come back three, four or more times each day if you publish multiple posts or if they’re active commentors. They’re also responsible for sharing your content which brings even more new eyes to your blog.
All of those page views ad up and help you attract advertisers who are willing to pay for ad space on your blog.
How Does Emailing A New Reader Help?
I can’t tell you how many blogs I’ve left comments on over the years and then never gone back for another visit. I make a point of going back, though, when I receive an email from the blog owner, and it happens more frequently than you might think.
How To Email A New Reader
- Most blogging platforms require the commentor to also include his email address. You can find it on your dashboard along with their comment.
- Introduce yourself and thank the reader for commenting.
- Make your email relevant to their comment by either answering a question they asked or adding to their comment to extend the conversation.
- Thank them again for commenting and let them know you look forward to hearing from them again.
- Include your name with a link back to your blog.
Sound like a trivial little, time-wasting tip? Not really. Take a look at your page views right now. Each new reader you email means an increase of 365 page views a year (if he visits once per day). Add 365 new loyal readers over a year and you’re looking at an extra 133,000 pageviews a year. So what are you waiting for? Don’t you have some homework?