Ecommerce SEO: 5 Top Tips For Your Online Store

Steven3 responsesSEO
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Some companies out there will charge you thousands of dollars to look after the SEO on your ecommerce website. In this article we’re going to look at some top tips and “quick wins” for ecommerce business owners in order to get websites as high up the rankings as possible with very little work.

Use lots of unique content: Don’t be tempted to use bog-standard manufacturer product descriptions. It might save time but your website won’t rank at all well.

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Commission someone to write you a solid set of unique product descriptions of at least 300 words each. Unique content is the lifeblood of SEO so don’t go without it!

Use pictures: Buyers will buy with their eyes in a lot of cases – they won’t read your product description – instead they’ll look at the picture when making a decision.

Use pictures and lots of them on your website – don’t forget to fill in the alt tag section of the picture though – this helps greatly with WordPress SEO.

Pictures are great for search engines and visitors alike – throw in some other media like embedding related YouTube videos if you have time.

Fill in META info on every page: Make sure you fill in the META title and description on every single page on your website.

A crazy amount of sites out there are missing META data which means that they don’t sit as well as they should in the search engines.

Writing a short META description takes seconds – as does putting in an appropriate title. If you don’t have time to do it all, outsource it!

Build links slowly: Lots of people think that SEO is a case of getting as many links as possible in a short time frame.

This may have worked in the past but it doesn’t work anymore. If you want to get your website ranking well in the long term you should build high quality links at a slow pace.

One link from an authority blog or newspaper website is worth infinitely more than one million spam links from blog comments or forum profiles.

Use header tags appropriately: Every page should feature a H1 tag – this is the main header. If you’re using subheadings on your pages ensure the appropriate header tag is used: H2, H3 and so on.

These tips shouldn’t take long for you to implement at all – although the bigger your website is, the longer you’ll have to spend putting these things right. Going forward make sure you bear all of these tips in mind every time you update your website.

A lot of people out there spend a lot of time building links to their website – this will move your site up the search engine rankings no doubt, but if all of the on-page factors we’ve listed above are done properly it should take very few links indeed to get your site to the very top.

SEO is extremely rewarding in terms of highly targeted traffic so make sure the optimization on your ecommerce website is done properly.

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  1. Anthony Mcloughlin

    Hi Ste

    Some good tips here. I’m definitely with you on the unique content front but one problem many eCommerce sites face is fitting 300 words of unique content on their product pages. What do you recommend for product pages where there isn’t much space for 300 words? Personally I think the use of tabs is a good option and then splitting the content across 2 or 3 tabs that when clicked display the content.

    1. Anthony, what kind of excuse is that? haha

      It’s your website, isn’t it? If you need some space to write your copy, make it happen.

  2. Anthony

    Haha. No I was referring to eCommerce sites in general, but yeh you are right – just make it happen! :)

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