So many bloggers have the idea that if they really tell their readers the full “seven steps” then they’re going to run off with their idea. Instead, they tell them five steps and try to get them to pay for an ebook. They also don’t like to network with other bloggers for the same reason: They think someone’s going to steal their ideas. Don’t worry about sharing ideas. There’s plenty of pie for everyone.
Only 10% of the people who hear your idea will even try to implement
I have a friend who creates PLR article packets and she sells upwards of 100 of each packet. In theory, that would mean there are 100 different blogs using any given article which means a lot of duplicate content. She’s not worried though because she’s found that only 10% of the people who buy her products actually put them to use. The same holds true with any of the secrets you share with your readers. At most, only 10% of them will actually take action and try to follow your advice.
Most people can’t follow directions
Most people simply can not follow directions. So even if you took them by the hand and walked them step-by-step through your process they still wouldn’t be able to do it on their own. Of those 10% who may try to implement your idea, only one or two will actually be able to do it.
Most people have a short attention span
Of those one or two who actually do manage to follow your advice, at least one will quickly grow bored and move on to something else. That leaves one person, out of the hundreds of people you shared your idea with, who is actually incorporating your idea into his business plan.
He’s going to get creative
Now, before you start thinking he’s going to be encroaching on your market, let’s take a look at something else. This one person who followed your advice is obviously an intelligent individual. Chances are, he’s going to tweak your idea and come up with something even better. And who do you think he’s going to share this better idea with? You! Because you’re the person who gave him the idea to start with. Now you’re both doing even better than before.
Even if this guy is selling the exact same product you’re selling there are billions of people on the Internet every single day. The market is basically infinite. There’s plenty of room for both of you and if you keep working on great ideas together the two of you can dominate the entire marketplace.
Imagine what would happen now if you shared another secret with this guy. Or what if you shared the same secret with another blogger? You could eventually develop your own collaborative network of bloggers, each of you helping to make the whole network stronger and more productive.
So, you see? There’s no need to worry about sharing. In the end, it only makes your business stronger.