Domain Names Monetization: How To Do It Right?
Buying and selling domain names is a big business and a lot of it is done on speculation. You see a three-letter domain available and you think, “Sooner or later, somebody’s gonna want that” so you snatch it up at a low price and resell it to the highest bidder. Or maybe you find a really great name and buy it with the intention of someday starting your own blog or website. Soon you have hundreds of domains that you’ve paid for, all just sitting there gathering dust, which isn’t a great way to make money.
Here’s how you can monetize those domain names until you’re ready to turn them over.
Set up a mini-site
It only takes a four or five pages of content to make a website and you can set that up in a couple of hours, especially if you’re doing it on a regular basis. Get yourself a couple of standard WordPress themes or an easy-to-use mini-site template and throw a few pages on that domain.
Adsense Ads: Once you have four or five pages up, throw some Adsense ads on there and forget about it. You might end up making so much money you’ll decide to just keep that domain and build it up even more.
Affiliate Products: Choose one single affiliate item to promote. With just a few pages of focused content and one item to look at your readers have less chance of being distracted. Again, you might end up making so much money you’ll just decide to expand this site and keep it.
Navigation to your other blogs or websites: If you have a blog in a niche that relates to that domain name, use a domain to direct traffic to your money-maker blogs. Be careful here, though: Google doesn’t like to see you directing large amounts of traffic to your own blogs. Just use this temporarily until you find a buyer for that domain.
Search Engine: You can build your own Google search engine and tell it what blogs and website you want it to search. Choose relevant blogs or just let the user search the entire Internet, it’s up to you. Monetize with Google Adsense and you’re on your way.
Redirects: Install a 301 or 404 redirect and send searchers to your own blogs or websites.
Domain Parking: Park your domain with a parking company and let them worry about monetizing it, that’s what they do. You get a share of the profits and you don’t have to do any work.
Any time you own a domain that you’re not using it makes good sense to monetize it, and even direct some traffic to it. If you can tell potential buyers that the domain is already getting traffic and making money then you can get a lot more money for it.
So don’t be in such a hurry to turn over those domains you’re buying. Think of it as Real Estate. You’ll make more money off of developed Real Estate than you will an empty lot. It works the same way when you monetize those domains before you try to sell them to the highest bidder.