Google AdWords is a hugely popular advertising network. You can advertise virtually any website on their network, and it’s a really good way in which to bring near-instant traffic to your site. Many people tend to stay away from paid clicks because they simply don’t understand them, or they don’t like the idea of having to pay for them. If you’re one of those people, think again!
Have you had an AdWords voucher yet?
AdWords tend to send vouchers out in the post to new businesses – but if you’ve not had one yet don’t worry, because you can still get one. On the AdWords website you’ll find that there’s an option to apply for a voucher, enter the details of your business or website and wait for them to get back to you. Most of the time they’ll approve your request for a coupon and you’ll be rewarded with some free advertising credits to burn through.
There are also some other ways in which you can get your hands on vouchers, possibly vouchers worth more than the ones Google themselves hand out. When you sign up for web hosting lots of companies tend to give them out – have a look under your Cpanel account because hosts like HostGator give out vouchers worth $100. Failing that, if you already outsource your SEO to an SEO firm, ask them if they have any AdWords vouchers to give out, because Google distribute them to AdWords certified professionals on a regular basis.
Use your voucher wisely
It can be very tempting to burn through an AdWords coupon in a matter of days, purely because the clicks are free. If you have no plans to use AdWords after using your voucher then that’s fine, but those people looking to use AdWords long term should really be a bit more careful with their AdWords coupon. The free credit that you get is absolutely ideal for split testing campaigns and seeing how well they go – by the time your credit runs out you can in theory have a well optimized campaign ready to go, so when you do start paying for clicks out of your own pocket, you’re getting quality traffic.
The only snag with these vouchers is that you can only use one. If you open another account in a different name in order to take advantage of another AdWords coupon, there’s a high chance that Google will detect it, and ban both of your accounts. The thing to remember is that Google aren’t the only people who hand out advertising coupons, Facebook and other PPC networks also do it, so be on the lookout for more free credit.
If you do envisage using AdWords on a long term basis you must be willing to put in the hours to optimize your campaign – whether you’re using a voucher or not. If you start using AdWords and you’re not totally sure what you’re doing, you can end up wasting a lot of money on junk traffic that simply won’t convert into sales once it hits your website.