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Deep Linking For More Traffic

Deep Linking is good for the health of your blog! When writing fresh content for your blog, you should always try to link to a few of your older articles. This is good for your blog, good for your readers and good for search engines. Really there is no reason why you shouldn’t do it.

deep-link

On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links.

Deep links are good for your Readers

If you succeed in creating links to your previous posts whenever you are creating new blog posts, it may help your readers discover old content from your blog that they didn’t know about. Keep in mind that your readers are not all old-timers.

Some of the people reading Dukeo may have discovered through one of the most recent posts I made. If I want them to discover older articles, I can point them toward valuable content. It’s a win-win situation.

Deep links are good for Search Engines

Deep links are also very useful for search engines. It increases the value of your older pages because each link is considered as a vote for this page.

Deep links and Anchor Text

I already explained the value of the anchor text in my article titled “Improve your Anchor Text for better Search Results” and I invite you to read it in order to have a better understanding of this point.

Do you see any other benefit to deep linking your old posts?

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Sté Kerwer
Post written by: Sté Kerwer
Bonjour from France. My name is Stéphane Kerwer and Dukeo.com is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. If you wish to receive updates about Dukeo, subscribe to RSS Feed, follow Dukeo on twitter or become a fan on Facebook.
11 Comments
  1. I think using linking in a post is quite good if you’re using intext ads such as infolinks, vibrating media and etc. Because those ads actually embed with your links, and sometimes your reader might just be tricked into clicking those ads.

  2. Sarah
    Sarah

    I like how you illustrated your point by creating tons and tons of links in this post! Leading by example! ;)

  3. Chris
    Chris

    I do remember this from that other post! Glad you decided to write more about. Oh, and I’m definitely going to look at that anchor article now. See? It’s working already.

  4. Anon
    Anon

    I like that “win-win” part. I’m going to nerd out and quote Star Trek right here: “I don’t believe in no-win scenarios.”

  5. AffMaster
    AffMaster

    @Yuri, you’re exactly right. Embedding links to ads is an effective albeit maybe a bit sneaky way to get more ad clicks. It’s something I’ve done in the past and I’ve seen quite a bit of success from it. I guess it’s true that great minds think alike!

  6. Michelle
    Michelle

    I had never really thought of it like that, but I guess it is something I should try to do more often, goodness knows I could use all the SEO help I can get. Thanks for the informative article!

  7. Probably, using deep links can truly bring many interesting opportunities and chances. And as a result you’ll have a win-win situation

  8. Mitch
    Mitch

    What also helps is linking to other similar blogs that have related content, and working out a deal with them that they will link back to your content as well. Another win-win-win scenario!

  9. Liz
    Liz

    Oooh I like all of these ideas to bring more traffic! @Mitch that’s a good one! Networking and working together, huzzah!!

  10. Deep linking is definitely for winners! It helps keep those older posts alive…

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