Commentators to Subscribers: How To Convert Them
Having a blog is simple. Having one that is successful takes a bit more work. Your first role as a blogger is to provide quality content and then bring in the readers to see it. Sometimes building up your traffic can seem difficult, but once you get it flowing you will need to focus on other tasks. You want to turn those visitors into subscribers. Many times you will find that your visitors choose to comment on your blog and may even interact with each other. However, when you look they have not subscribed to your blog or your email list. Since your ultimate goal is subscribers, you have to determine how to make those commentators choose your blog to subscribe to.
Since they are already commenting, it makes sense to do much of the work right where they are. In other words, you can take advantage of your comments section to help you. One of the biggest things you can do is simply reply to comments. Many people comment without thinking they will ever receive a reply from the blogger. Those that go the extra mile to respond to their comments will be viewed differently by commentators They will appreciate the interaction and be more likely to continue with the blog.
That being said, they may not realize the value of subscribing. Many people who surf blogs never take the time to go and subscribe unless it is presented to them. The best way to do this is to utilize their territory. When they comment for the first time, have your blog set up in a way that it redirects them to a subscription page. You will be surprised at the number of subscribers this brings in. Simply because you put it in front of them, they will do it.
Once you have received comments from someone you have the opportunity to interact with them again. The best way to do this is to give them a way to subscribe to comments. Many people will choose this so that they can receive any replies they get. This includes the reply that you are already planning to leave them. Not only does it allow for more commenting, it brings them back to your blog. That is always a benefit. The more they visit, the more likely they are to subscribe.
Obviously you want to begin by having stellar content. If you do not grab their attention from the beginning, you will not have much of a chance to later. So make sure that your titles are catchy and that your content is top-notch. This will entice them to comment and allow you to interact one-on-one with them. Then you can present them with the opportunity to subscribe and since you have their attention, the chances of them doing so are greater. When you do get a subscriber, take the time to send them a thank you. If it is a form letter, make it sound genuine. You want them to be impressed from the beginning and stay impressed throughout their experience with you.
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