Books

When I was in Las Vegas for Affiliate Summit West 2012 in January, I got the chance to meet face to face with a lot of people that I know through online communications. It was very interesting to finally put a face on the names I knew and the words I've been reading online.One of [...] → Read More

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows, their radio programs, their magazine reading, and generally getting in the way.Consumers feel little emotional connection with these brands, and if they are persuaded to buy it [...] → Read More

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with [...] → Read More

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high volume head of a traditional demand curve, but in what used to be regarded as misses: the endlessly long tail of that same curve.[...] → Read More

In this book Anderson makes the case that in many instances businesses can profit more from giving things away than they can by charging for them.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in [...] → Read More

Whether we're buying a pair of jeans, selecting a long-distance carrier, choosing a doctor, or setting up a 401(k), everyday decisions -from the mundane to the profound challenges of balancing career, family and individual needs- have become increasingly complex due to the overwhelming abundance of choice with which we are presented.[...] → Read More

Coca-Cola, Ann Taylor, Gillette, Victoria's Secret, and Godiva are among the many prestigious clients of Marc Gobe design and consulting firm d/g* worldwide, so his book will find an eager audience among designers, brand managers, and marketing strategists."Emotional Branding" is about the role [...] → Read More

In "Building Strong Brands", David A. Aaker develops the concept of how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system.Although Aaker's credentials (he's a University of California at Berkeley business [...] → Read More

The point of "Unleashing the IdeaVirus" is pretty straightforward: treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one.In Unleashing the Ideavirus, Godin describes ways to set any viable commercial [...] → Read More

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors [...] → Read More