I’ve talked about building blogging relationships before, but in a way, it sounds like a lot of extra work, doesn’t it? It’s always sounded like you have to search for just the right bloggers and go through this grueling process to form a clearly defined network, but it’s not like that at all. All you have to do is send a friendly email and strike up a conversation.
If you’re like most bloggers you probably read a lot of other blogs, you probably even subscribe to quite a few. And why does anyone subscribe to any blog? Because they like what the blogger has to say.
When you meet someone you like when you’re out and about in the physical world, you exchange contact information, meet for coffee, and gradually develop a relationship. That person may be someone who’s relevant to your business in some way, but maybe not. That’s not why you strike up a relationship. It’s because you like what he has to say.
In the offline world you don’t choose your friends based on what they can do for your business. You choose them because you enjoy exchanging ideas with these people and those ideas enrich all areas of your life.
That’s how you need to look at building blogging relationships. Don’t worry about looking for a high-ranking blogger in the same niche. Start building relationships with all the bloggers you like. When you land on a new blog and you like what he’s saying, drop that blogger a quick email and introduce yourself.
Of course, there will be bloggers who don’t respond. They didn’t see your email because it went into their spam folder, they got busy and forgot to respond, or they just don’t want to engage. So don’t take it personally if you don’t hear back from every blogger you email.
Here are some tips for building blogging relationships using a quick email:
Be brief – That blogger may receive hundreds of emails a day. If yours is brief he’s more likely to read and answer.
Be personable – This is no time for a form letter. Be friendly, introduce yourself, and use the blogger’s first name.
Be relevant – Don’t just ramble, tell him why you’re writing. A simple, “I liked your post about … because…” will suffice. Don’t ask him to respond, don’t ask him if he’d like to join your network – don’t ask anything. Just introduce yourself and tell him what you liked.
It’s all about the other blogger – If you have a question about his post, fine, but other than that – Don’t ask for anything. Popular bloggers get hundreds of requests for interviews, link exchanges, and guest posts every week. You’re trying to build a relationship here so avoid being one of “those” bloggers.
Next time you read something you like on a blog – any blog, no matter the niche – drop a quick email to the blogger and start building some blogging relationships.