Building Blog Community: How To Do It

Steven8 responsesBlogging
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Everyone talks a good game about the benefits of building a community around your blog. Yes, the benefits are obvious. However, the “building a community” thing isn’t quite there yet. We’ve learned how to build a following on Twitter and another following on Facebook and our loyal blog readers have subscribed to our feeds. But they’re still not really connected to us. They’re closer, for sure, but I wouldn’t call it a “community”.

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What we have right now is a group of interested bystanders, sometimes coming together in the comments section of our blogs and, so far, this has been our goal – to get these people to come to our blog and engage in a conversation in the comments section. Even a conversation on Twitter or Facebook would be nice, as long as it’s about our blog.

However, up to this point, the conversations have been a little lopsided, centering on whatever is the topic of the blog-post-of-the-day. Everyone leaves a comment with their reaction to that post, but there’s no interaction, no group conversation, it’s just “Here’s my comment. Thanks!

In my opinion, we’ve all done a good job of bringing people to our blogs and social networks, but we still need to work on getting them to interact as a community, to discuss among themselves, because that’s when they’ll truly feel a sense of belonging. So it’s time to re-thing our game and set a new goal. How do we turn a group of interested bystanders into an interactive community?

I believe that bloggers need to let these loyal readers play an active role in the blog. Perhaps choosing the top commentor for the month and allowing them access to create a blog post. Offering a reward encourages participation and when the rest of the readers see they’re being addressed by a member of the very own community, well, it helps build that sense of community. “He’s one of us!

Polls are nice but they’re not enough. What do we do with the results? Most of the time nothing, or we rattle them off in a quick post. But what if we asked readers to leave their answers as comments and then listed those comments in a special blog post, refering to each commentor by name and linking back to his blog if he has one? Now we’ve personalized a typically anonymous situation and turned it into a community event.

My point is, we’re only half-way there when it comes to that community we’ve all been trying to build. The people are out there, they’re hanging around the edges and they know they’re welcome. Now we need to find someway to bring us all closer together and bind us together into a tight knit community.

But so far, our loyal followers think they have to do everything on our terms and you and I both know that gets old pretty quick. I think, like any good community, we have to find a way to let our readers know that they have a certain amount of control of what goes on on our blogs. We have to let them see that they influence our direction and we value their input, even if we don’t agree.

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  1. Donna Anderson

    Thought provoking. Makes sense. Nobody likes to follow the same leader forever, especially if he doesn’t listen to your input. That’s why we leave our JOBs – because we get tired of listening to the same tyrannical leader day after day.

    I think if we get creative and find ways to actually make our readers part of the blog then we’d increase subscriptions and they’d probably never unsubscribe.

    1. Everybody eventually unsubscribes… The important thing is to keep them involved/interested for as long as possible.

  2. This is a great idea and I do thin that there is a value in the recommendations you are making about creating a ‘real’ community.

    However, it depends on the blogging strategy as well because we also need to beware of the spammers roaming around.

    But I liked the overall idea and with a strategic implementation, it could be a viable and profitable option for sure.


    1. Thanks for your elaborate comment Kumar. This is highly appreciated!

  3. Lisa

    great read. I agree, we do not always create the community that is on the sidelines. I think face to face time with Niche Bloggers is key. Trade Shows, Conferences, Conventions and check for other Bloggers in your area. Networking is King! (Queen;)

    1. Thanks for your comment Lisa. I completely agree about the value of face to face meeting!

  4. Karen Dawkins

    Once a reader left a comment that generated the next day’s post. She was quick to comment then, too, sharing her happy surprise to have such a customized post. I think you’re on to something here — and I need to do it more often. Thanks for a timely reminder.

    1. Involving your readers into the blogging process is absolutely golden, Karen.

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