Ask anyone about the top brands in the market and you will likely get similar responses listing Apple, Google, Versace and so on. What do you think makes these brands so powerful and well-known? Well the answer is simple – they have all branded themselves effectively. We live in the digital world – and to establish your company or product on the World Wide Web, you will need the right “branding” tools.
Branding your business online is like creating a unique identity for your company, and the best way to accomplish this is by spreading your presence using social media channels. The most beautiful aspect of social media is that it allows you to connect with your target audience at a much deeper and personal level.
Social Media – A Vital Aspect of Brand Building & Marketing
Social networking sites and tools are not about fancy logos, taglines or slick advertisements, but about “You”. These channels allow people to recognize you and relate to your brand at a personal level. Gone are the days, when having a well-designed, fancy website was considered enough for creating an online presence – today you need to be present everywhere your audience is!
Here is a list of some of the most effective platforms you can use for building your brand:
- Blog: The age-old blogging tool is still one of the most powerful mediums to connect with a diverse audience. A blog gives you an opportunity to speak your mind – unlike other networking sites, a blog is entirely your zone. All your marketing efforts should be aimed at increasing traffic to your blog page. Share your knowledge and expertise with the readers, and establish yourself as an authority in your field.
- Facebook: With more than 700 million users, Facebook has undoubtedly become the king of social networking. Thus, if you want to create a brand image and associate with your target audience, Facebook is the ideal platform to use. As you might already know, the networking site provides an option of creating a personal page where you can post updates about your company, products, promotional offers and so on. Your aim here is to get maximum likes on your Facebook page and get people to join your network.
- Twitter: Twitter has really transformed the way the world communicates. It is a great way to correspond with a global audience, make connections and have fun. An important thing to keep in mind while tweeting is to post relevant content, and seek dedicated followers from your niche. This medium works much like viral marketing – when one person follows your tweets, 100 others in his/her network are able to view it and so on. You can also use this medium to seek opinions or conduct market research.
- YouTube: When it comes to branding your business using content, the visual medium cannot be ignored. YouTube is one of the most popular video networking sites that allows you to share videos and connect with your target audience. You can either record a short video describing your company and products, or get some satisfied customers to share their experience on video.
Branding your business using social channels is a smart move. The good thing is that all these mediums converge at some point or other, allowing you to synergize your marketing efforts. You can post YouTube videos on your Facebook and Twitter page, or give a link to your Facebook profile and blog on twitter, or tweet highlights of your blog posts and comments.
You can use some or all of the above mentioned social platforms for building your brand, but ensure that your focus is on creating relationships and not cold selling. Leveraging social networking channels to popularize your brand can re-define your business and give you an edge over your competitors.
What do you think? Let me know in the comments below!