Borrow A-list Traffic: How To Leverage Guest Posting

Steven9 responsesBlogging
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There’s no doubt about it, guest posting for A-list bloggers is the ultimate way to get exposure for your blog. They already have thousands of loyal readers, lined up and ready to hear what you have to say. And if they like what they hear, a lot of that traffic will visit your blog. But there’s a right way and a wrong way to do it and if you don’t do it right, you’re just spinning your wheels. Here’s how to successfully borrow an A-list blogger’s traffic.

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Choose your A-list blogs wisely

You don’t want just any traffic, you want targeted traffic. You can spend days writing the most thought provoking post on the web, but if it’s published on the wrong blog you’ve just wasted your time. Here’s what to look for when choosing your A-list blogs:

  • Will the traffic you generate be relevant? In other words, is that blog in your niche? If not, don’t waste your time. Period. Don’t even make the attempt. That blogger probably won’t accept your post anyway. And if he does, he readers won’t be interested. And if you write for the A-list blog’s audience, it won’t be relevant to your own blog’s content.
  • Does he have obvious traffic? Look for signs of life – are there comments, can you see that people have been Tweeting and Sharing? You want to know that people will read your post.
  • What’s the quality of the traffic? A lot of people will tell you to look for a high Alexa rating or a huge number of Tweets and lots of comments. But it’s not necessarily the quantity of the traffic that’s important, it’s the quality. That other blogger may have lower traffic numbers but if he’s managed to develop a highly targeted audience then that’s exactly what you want. Who cares how many people are following him if they’re following for all the wrong reasons?
  • Will he include your links? Most A-list bloggers understand why you’re guest blogging and they know you’re looking for links so it’s not generally a problem. But do make sure before you submit your post. And just to make sure, always send along your own resource box or byline, with links already included. That way you know you’re getting the links you want.

How To Get Your Guest Post Published On An A-List Blog

It’s one thing to find A-list blogs that you’d like to guest blog for, but it’s quite another to actually get your guest post published. Don’t forget – that’s an A-list blog. It didn’t get to that position without a lot of hard work. That blogger isn’t going to accept every guest post that’s sent his way.

Write A Killer Guest Post

Why would an A-list blogger even consider allowing you to guest post on his blog? Wouldn’t he be afraid of losing all of his traffic? Especially if you write a killer post that really WOWs his readers?

Exactly the opposite. He’s hoping you do knock their socks off with your guest post. He’s put a lot of hard work into developing a loyal following for his blog and one of the ways he’s accomplished that is by providing them with killer, knock-their-socks-off content. He’s an A-list blogger and as long as he keeps providing that killer content his readers aren’t going anywhere. They may start following your blog, too. But they’re not going to stop following his. So give it your best shot!

Engage His Audience

Your goal as a guest blogger is not only to promote your own blog, but you also have a responsibility to bring traffic into that A-list blog as well. If you actually increase his traffic or improve his bounce rate, he’s going to love you and invite you back! Do something to engage his audience. Ask them a question that will encourage comments. Write something really thought provoking or controversial that will encourage Sharing and Tweets.

Be Courageous

Don’t be timid when you approach that A-list blogger, they’re human, too. And once upon a time, they were new bloggers looking for traffic and some promotion for their blogs. Instead of contacting them and asking permission to submit a guest post, go ahead and write one – a really killer post! – and send it along. A lot of those bloggers don’t have time to go back and forth in emails, granting permission and giving you suggestions. Sometimes, all it takes to successfully borrow an A-list blogger’s traffic is a little guts.

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  1. Adi Gaskell

    Here’s the question, lets say (for the sake of argument) you write 10 guest posts per month. Is it better to try and get those into 10 separate blogs, or write regularly for 2 blogs?

    1. In my opinion, there are 2 ways to go.

      The first option is mostly for small time bloggers (or beginners) who want to get a lot of exposure very fast by putting their name out there. You should get these 10 guest posts on 10 different influential blogs in your niche, BUT you should have all of them published in a 24h to 48h timeframe. By doing this, there is very little chance that someone is your industry is not going to read at least 1 of your posts. It’s a well-known way of getting lots of exposure very fast. You’ll get people to wonder: “Who’s that guy that I’m seeing everywhere these days?”

      Then, once you start getting some attention and you want to increase your authority, you should guest post regularly on 2 or 3 very influential blogs in your industry. This will give you some authority by association and will help you expand your own brand/name. The readers of these blogs will get used to your name and there is a good chance that they will follow your own blog as well if you deliver value on a regular basis.

  2. Ryan Biddulph

    The post needs to be a killer Steven. Always publish your best on guests and don’t forget to promote the post like one of your own. Thanks!

    1. Thank you for your comment Ryan! :)

  3. I’d like to look at this from a different angle.

    I’ve recently started a blog and would like to attract guest bloggers. What’s the best way of doing this? I’m currently working on building a list and would quite happily promote the article to my subscribers. Is this something that guest bloggers would be interested in? What size list would I need? What else can I do?

    1. Well, it’s a little complicated. You have to think of it from the guest blogger’s point of view. What kind of value are they going to get by guest posting on your blog?

      If your blog is brand new, I don’t see many reasons why someone else would want to post on it… You don’t have much authority so they won’t increase their own authority by association. You don’t have much readership so they won’t receive a boost of traffic. You don’t have much search engine rankings so it won’t help their SEO.

      I would advise you to try to grow your own blog by guest posting on other blogs first. When you’ll start getting traffic, rankings and authority, you won’t have to find guest posters… They will find you.

  4. Eve Gelman

    I much rather write my own blog posts (which I have just begun)and become a member of the “A” list than to piggy back off of someone’s hard work. We are always looking for shortcuts and tricks, be it with blogging, SEO, likes, etc. Do the hard work. The “A” list did.

    1. I don’t consider it a shortcut. When you grow a blog, you’ll hit several points where your traffic will plateau. At that point, you have to find new ways to attract visitors to your blog. Guest blogging is all about going where the visitors already are and trying to get them to your own blog.

  5. It was a great article and you gave me a good !dea on this topic ….
    Thanks Ste

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