Borrow A-list Traffic: How To Leverage Guest Posting
There’s no doubt about it, guest posting for A-list bloggers is the ultimate way to get exposure for your blog. They already have thousands of loyal readers, lined up and ready to hear what you have to say. And if they like what they hear, a lot of that traffic will visit your blog. But there’s a right way and a wrong way to do it and if you don’t do it right, you’re just spinning your wheels. Here’s how to successfully borrow an A-list blogger’s traffic.
Choose your A-list blogs wisely
You don’t want just any traffic, you want targeted traffic. You can spend days writing the most thought provoking post on the web, but if it’s published on the wrong blog you’ve just wasted your time. Here’s what to look for when choosing your A-list blogs:
- Will the traffic you generate be relevant? In other words, is that blog in your niche? If not, don’t waste your time. Period. Don’t even make the attempt. That blogger probably won’t accept your post anyway. And if he does, he readers won’t be interested. And if you write for the A-list blog’s audience, it won’t be relevant to your own blog’s content.
- Does he have obvious traffic? Look for signs of life – are there comments, can you see that people have been Tweeting and Sharing? You want to know that people will read your post.
- What’s the quality of the traffic? A lot of people will tell you to look for a high Alexa rating or a huge number of Tweets and lots of comments. But it’s not necessarily the quantity of the traffic that’s important, it’s the quality. That other blogger may have lower traffic numbers but if he’s managed to develop a highly targeted audience then that’s exactly what you want. Who cares how many people are following him if they’re following for all the wrong reasons?
- Will he include your links? Most A-list bloggers understand why you’re guest blogging and they know you’re looking for links so it’s not generally a problem. But do make sure before you submit your post. And just to make sure, always send along your own resource box or byline, with links already included. That way you know you’re getting the links you want.
How To Get Your Guest Post Published On An A-List Blog
It’s one thing to find A-list blogs that you’d like to guest blog for, but it’s quite another to actually get your guest post published. Don’t forget – that’s an A-list blog. It didn’t get to that position without a lot of hard work. That blogger isn’t going to accept every guest post that’s sent his way.
Write A Killer Guest Post
Why would an A-list blogger even consider allowing you to guest post on his blog? Wouldn’t he be afraid of losing all of his traffic? Especially if you write a killer post that really WOWs his readers?
Exactly the opposite. He’s hoping you do knock their socks off with your guest post. He’s put a lot of hard work into developing a loyal following for his blog and one of the ways he’s accomplished that is by providing them with killer, knock-their-socks-off content. He’s an A-list blogger and as long as he keeps providing that killer content his readers aren’t going anywhere. They may start following your blog, too. But they’re not going to stop following his. So give it your best shot!
Engage His Audience
Your goal as a guest blogger is not only to promote your own blog, but you also have a responsibility to bring traffic into that A-list blog as well. If you actually increase his traffic or improve his bounce rate, he’s going to love you and invite you back! Do something to engage his audience. Ask them a question that will encourage comments. Write something really thought provoking or controversial that will encourage Sharing and Tweets.
Don’t be timid when you approach that A-list blogger, they’re human, too. And once upon a time, they were new bloggers looking for traffic and some promotion for their blogs. Instead of contacting them and asking permission to submit a guest post, go ahead and write one – a really killer post! – and send it along. A lot of those bloggers don’t have time to go back and forth in emails, granting permission and giving you suggestions. Sometimes, all it takes to successfully borrow an A-list blogger’s traffic is a little guts.
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