Blogging Success: The Whys and Hows
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You’ve heard all the stories about making money with blogs and you’ve seen more and more blogs popping up all over the Web. But no one has really explained why everybody’s blogging or who blogs become such a success. So let’s take a look at some of the basics of blogging.
Why Does Blogging Work?
Blogging works for a number of different reasons. First, it’s an easy way for just about anyone to start working online. Because blogging is so popular there are a wide variety of easy platforms out there that even someone who’s never spent any time online can use.
It’s also easy because it’s based on something we all do every day of our lives: We communicate and engage with other people. The most successful bloggers are those who blog frequently and on a regular basis, and who enjoy connecting with others. No matter your personality or area of interest, the Internet marketplace is so vast you’ll always find plenty of people to connect with.
Blogging works for the people reading your blog for essentially the same reasons. Most likely they’re looking for information but they don’t want to get it from some cold, boring website. People want that interaction with other human beings and they enjoy being part of a community.
It’s doesn’t take a major leap then to see why blogging has become such a popular way to make money online. As you learn more about how to engage an audience, and as your audience grows, it becomes a conversation. They ask you questions and you answer. They talk about problems and you offer solutions. And because they know and trust you, they’re willing to follow your advice and purchase that product or service.
How Does Blogging Work?
To be a successful blogger you need to understand how the Internet works and how people use the Internet to search for information. The minute you publish your blog it’s visible on the Web. However, that doesn’t mean people will automatically find it. After all, the Internet marketplace is rather huge and there are millions of blogs out there.
Not to worry, though. People use keywords to search for information and once you understand how those keywords work you can use them to target a specific audience. For example, someone looking for the “best recipe for chocolate chip cookies” will be able to find your blog if you’ve written a blog post about the “best recipe for chocolate chip cookies.”
Once searchers start finding your blog they’re likely to start sharing that recipe with their friends, too, which is why you’ll often hear bloggers talking about social media marketing. Knowing what type of blog content people like to share helps spread the word. Even on the Internet the best advertising is word of mouth.
Blogging works because, unlike a stodgy website, you’re always adding new blog posts. Readers who like your blog will keep coming back to see that new recipe and they’ll start leaving you comments. Soon, you’ll have a whole group of regular followers, chatting it up every time you post and sharing your blog with their friends.
The whys and hows of blogging success boil down to this: Regular communication and a sense of community. Two things you don’t have with a standard website.