Blogging Consistency: The Secret To Consistent Search Traffic
If you want to become a successful blogger / webmaster, here is probably one of the most important guidelines you have to follow: be consistent! There are several reason why you want to post fresh content on a regular basis: for your visitors, for search engines, for yourself, for your business.
Just take a look around at successful bloggers, the two most important things that they have in common are: bringing value to their readers and post on a regular basis. Readers love fresh content! And search engines give special attention to websites which are updated on a regular basis.
You must consider your blog / website like any real business. And to do so, you need to get involved in it. Try to define a posting schedule and stick to it, no matter what happens, no excuses. If you start making excuses for yourself, it’s the beginning of the end.
For example, when I started Dukeo, I decided that I would post new content every day. Once you manage to bring readers to your blog, you want to turn them into regular visitors. And when a returning visitor comes back to your blog, he is expecting new content, else he will just remove your site from his bookmarks.
Of course, you don’t have to post every day to make your blog successful! But having a proper schedule, for example posting every two days or posting on monday and thursday, will make your visitors stick around. More important, you should let your visitors know about your posting schedule (maybe in your sidebar).
Sometimes you may be running into writers block. To prevent posting interruptions, you might want to have a few posts pre-written, just in case. Your posts may not always be profound or long, but that’s not a problem. It will keep you on a routine and it’s the best way to keep your blog alive.
If, for any reason, you are not able to stick to your schedule for a short period of time, make a post about it to let your visitors know what’s happening. If you go on vacation, tell them. If you go to the hospital, tell them.
You might also not be able to keep up with the pace you decided from the start. Tell your visitors what’s going on and the trouble and decisions you are facing.
I’m not sure about being able to keep posting new content every single day because it’s taking me a lot of time to write posts, especially because English is not my first language, but if I need to change my posting rate, rest assured you’ll be the first informed!
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