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Blogging Angle: How to Find Yours

Steven 6 responses Blogging

In marketing, there’s a commonly used term – USP, or “Unique Selling Proposition”. This term simply means the quality or qualities that separate you (or your product) from everyone else in your niche. This is especially important in crowded markets – like, oh, say, blogging?

blogging angle

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If you have a hard time using the term USP, try thinking of it as your angle. All of the best stories have an angle – it turns a cliche into an interesting twist, it captures the attention of readers and makes them want to know more. Darren Rowse’s angle is that he’s a nice family guy – he regularly mentions his children and wife on his blog and in his Twitter stream. A good angle can mean the difference between success and failure.

Having a good angle/USP isn’t necessarily about being the best. Trying to be the best is a trap that many bloggers get caught in, understandably so. However, it’s much easier to differentiate yourself than to become the best in your given niche, and it requires less work. Obviously, you still want to be producing great quality content – but you don’t have to try to be the best in the world.

Instead of trying to be the best, think of what you do differently. You need to answer the question that readers will ask – “Why should I read your blog?” – in a way that they haven’t heard over and over again. You want to pique their curiosity and make them say “Wait, what? That sounds interesting…”.

Here’s a few tips to get you started on figuring out what your USP is:

  • Your personality. What do people comment on about you? Do they say you’re funny? Laid back? Sarcastic? Pick a few of your key personality traits and emphasize those things on your blog. If you’re branding your site with your personality, you’re difficult to replace.
  • Specify your target audience. Who do you want to talk to? Your niche can be as much about your audience as it is about your topic. Instead of just blogging about making money, you could blog about how stay at home moms can make money, or how artists can make more money from their work.
  • Combine two unrelated things. This is a great idea for coming up with compelling blog posts, and it works just as well for coming up with a compelling angle. If you combine two things that people haven’t seen together before, you’ll pique their curiosity and make them want to read more. An example is Groupon, which combines the idea of getting a good deal with social media and group buying power.
  • Specify your topic. You probably already have a niche, but see if you’d like to narrow it down more. Don’t be worried about excluding people – being too vague is likely to hurt you just as much as being too specific would. non-blogging example of a very specific niche would be a car mechanic who only worked on American made cars.

When you're learning how to make money off a blog, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a successful blog for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to blog online for money, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.

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  1. Flash Games

    Finding your personal angle is the best way to get out of the crowd! Create a blog that looks and feels like you and it will be easier to be committed to your project!

    1. Totally agree! This is exactly what I’m trying to do with Dukeo.

  2. A lot of people are actually making a huge mistake when they are starting their first blog. They post about anything and everything. This is the worst thing to do if you want to keep people interested.

    1. It can still give you the habit to write a little every day, which is a good thing. But you need to find a specific field you are especially interested into if you want your audience to relate to you.

  3. First Website

    This post is a must-read for everyone who is going to start a fresh blog if they want it to reach any kind of success.

    1. Thank you for the kind words :)