Blogging Ad Networks: Pros and Cons

One of the best ways to monetize a high-traffic site is by selling ads. However, it can be frustrating and time consuming to contact potential advertisers directly, especially as rejection rates can be very high.

Enter ad networks – an easy solution. Using an ad network, you can place ads on your site and get a check straight from the network without any hassle. In return, the network takes a percentage (ranging from small to large) of the profits, before sending the rest to you. Ad networks can be a great way to dip your toe into advertising without having to source advertisers yourself, but there are a lot of different ones to look at. Here’s a list of the most popular ad networks, and their pros and cons.

ad networks

Google Adsense

Pros: On a very high traffic site, a blogger can make a good amount of money using Google Adsense. It’s very easy to sign up for and easy to put on your site, with a plethora of free WordPress plugins designed to do just that available.

Cons: On a low traffic site, a blogger might not make much from Adsense. Also, the ads can be ugly and not integrate into a site very well, leading for an ugly outcome.

Resources and More Information: Google Adsense, Simple Changes Doubled My Adsense Revenue

Project Wonderful

Pros: Most ads are 125×125, which means that they’ll fit in any blog sidebar. You can control exactly what gets posted on your website, vetoing ads that you’re not comfortable with running. Having a Project Wonderful widget in your sidebar gives your site the appearance of already having several advertisers, and looks better than having a simple “Advertise Here” button.

Cons: Most of the time, the paycheck doesn’t amount to much compared to other methods of monetization.

More Information: Project Wonderful

BlogAds

Pros: BlogAds is known for paying on time and having great customer service, as well as having a variety of advertising sizes and options to choose from.

Cons: BlogAds requires a certain number of page views a month before accepting blogs into their network – the current number is 10,000.

More Information: BlogAds

Buy Sell Ads

Pros: Buy Sell Ads prides itself on being an efficient, well run ad network. After potential users are improved, the ad code is automatically available and bloggers can be up and running in minutes. Plus, there’s no minimum payment requirement, and you can cash out whenever you want.

Cons: Before accepting new members, Buy Sell Ads requires that your website get a base amount of web views a month, to the tune of 100,000.

More Information: Buy Sell Ads

Chitika

Pros: Chitika has a huge variety of options, their search query ads being the most popular. Chitika works so well because it can be set to show up only to readers arriving from search engines, and then show relevant results to whatever their search engine query was. Chitika is also one of the first advertising networks to offer mobile ads.

Cons: Sometimes, due to an error with readers’ cookies or their browser, regular readers will see the Chitika ads that are only meant for search engine visitors. Also, customization of appearance is limited.

Resources and More Information: Chitika, Chitika Mega Units – Publishers Reporting Massive Increases in Earnings, Chitika eMini Malls Tips

Sté Kerwer
Article written by Sté Kerwer (1995 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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24 Comments (Add one)

  1. Justin Dupre
    Justin Dupre

    Great list you have provided here regarding the pros and cons of popular ad networks! Thanks for sharing.

  2. Jony
    Jony

    That’s life. Yeah it’s a good list. I generally find that Google Adsense is the best bet or Chitika Ads. At least people don’t have to buy. But those ad networks that require so many pageviews are far too hard to get into. What new blog has that amount of traffic?

    1. Sté Kerwer

      Google Adsense is the easiest to setup. This explains why most people are using it. The problem is that it’s not necessary the most lucrative.

      1. Jony
        Jony

        You certainly don’t earn big bucks but the income helps.

  3. First Website
    First Website

    A lot of publishers are leaving Google Adsense after a lot of accounts being banned. I for one prefer to work with smaller networks.

    1. Sté Kerwer

      Whatever the network, if you are doing shady stuff, you’d better be ready for the banhammer.

      1. First Website
        First Website

        Personally I do not do shady stuff. But I am sure Google has made quite a few mistakes in this area. Not everyone banned were doing something they shouldn’t have.

  4. Mitch
    Mitch

    Great list you have here buddy. Although I do have my own favourites. Guess it’s about what you’re into and feel comfortable with.

  5. Liz
    Liz

    I find BlogAds a great network to be with. If you’re qualified you can be in with a chance. Well worth it. Plus they pay on time.

    1. Sté Kerwer

      I have not really used BlogAds so far. I should probably do some more extensive tests with this network.

  6. Samie
    Samie

    Good list of ad networks. I personally only like Google Adsense but I will keep my eye on the little guy.

  7. Flash Games

    I must admit I am not too keen on other networks. I personally like Google Adsense.

  8. Sad Music

    I am open to other ad networks. Must check out this list.

  9. Michelle
    Michelle

    I am considering using Project Wonderful. I have a few slots I would like to use regarding 125×125 ads. Could prove worthwhile.

  10. John
    John

    I use a mix of ad networks on my blogs. Not all listed here.

  11. Mitch
    Mitch

    Blogs looking at revenue cannot survive without ad networks. period!

  12. AffMaster
    AffMaster

    Affilate networks can also be considered similar to ad networks for blogs

    1. Sté Kerwer

      Indeed, but picking the right offers for your blog can be quite tricky based on your niche.

  13. AffMaster
    AffMaster

    I feel one of the cons about the ad networks are how quickly they can burn inventory if you do not time your ads well.

    1. John
      John

      AffMaster…you are so right! I had a similar experience last year!

  14. Anon
    Anon

    Organic marketing for your ad space might be a better long term prospect for blog owners.

  15. First Website
    First Website

    I use ad networks sporadically with mixed bag of results.

  16. eemusings

    Hmm, for some reason BuySellAds accepted me despite being nowhere near 100k! Not that I’ve made any ad sales through them yet.

    1. Sté Kerwer

      Thanks for letting me know.

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