Bloggers & Marketing: Here Is Why Most Suck
Bloggers have a lot on their plate. They must create stellar content each and every time they post. They must continue to appeal to readers. They must keep up with the latest news in their niche market. Most of all, they must continue to do this even when the money coming in is sparse. So it stands to reason that when you throw something else at a blogger they may be hesitant. Marketing is an important part of the blogging world. At least it is if you want your blog to generate an income. Yet most bloggers seem to suck at the world of marketing. Why is this and what can they do about it?
The simple answer is that most bloggers fail to understand what marketing is all about. They do their blogging and they advertise some, but when it comes to truly marketing their site they always fall short. You may be among them and struggle with knowing how marketing works and what you must do to truly be successful at it. The first answer is to stop thinking that everything relies on your content.
While your content is the most important factor in retaining readers, it is not going to get you very far in marketing your blog. Writing top quality posts is important, but you must put more into it. You have to get the readers to come to your site and read those posts. That is what marketing is all about. If you focus everything on retaining the readership you have then there is nothing left to devote towards bringing in new readers. A blogger should always want to bring in new readers. So you need to know what tools you can use to make sure that happens.
There are a number of factors that go into marketing, but the two most often overlooked by bloggers are social media and creating a brand. Both of them are vital to a successful marketing campaign and subsequently to a successful blog. Social media outlets give you the opportunity to connect with your readers on a personal level. You can market your posts while also letting them see that a real person is behind them. It gives you the chance to go the extra mile. The same is true when you create a brand. You want something that is centered around you and that will be used to identify you and your blog. People want to read and do business with someone who is real. When you create your brand you are giving an identity to yourself and the blog that people can associate with.
All of that said, you need to truly learn the art of marketing. The best income from blogs will be generated by the marketing that you do. While it may look simple when others do it, the fact is that marketing takes work and dedication. You may not succeed the first time, but eventually you will. The income from your blog will increase and you will realize why it was so important from the beginning.
When you're learning how to make money off a blog, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start blogging for money for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to blog online for money, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.